Get Ready for Another Successful Football Season Renewals Run
The Football Season Renewal Challenge is coming soon! In a few weeks, Ticketmaster, Irvine will announce the details of the program providing you with the tools needed to make your upcoming football season renewals a success. The goal of the program is to help college athletics organizations successfully plan and promote their football season renewals by:
- Encouraging their season ticket holders to renew online and save significant amount of time for their box office staff
- Enticing season ticket holders to pay via e.Checks and reduce credit card fees for their organization (Nebraska made over $200,000 this year using e.Checks even while waving their $15 order charge)
Get a Jump Start
Since football season renewals are only a few weeks away (for some of you), start planning early and determine ways to get your season ticket holders to renew early and online, saving time and money for your athletics organization.
Below are marketing highlights from this 2005's contest winners:
- Implementing Internet early renewals
- Sending timely and regularly planned HTML emails to their season ticket holders announcing online renewal availability and reminding them of the deadline
- Providing online renewal or e.Check incentives
- Discounts on online order fees
- Sweepstakes prizes such as autographed memorabilia, sideline tickets, meet and greet with the coach, etc.
- Offering online renewal grace period after the paper renewal deadline
- Promoting online renewals on their athletics site
Plan Early
Ticketmaster, Irvine will provide email marketing assistance again this upcoming season with your football renewals campaigns. Contact your Client Partner for details or ideas on how to make your upcoming season renewals a success!
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