UH Wins "Best E-Marketing Award" & Second In "Marketer Of The Year"

Release Date: 04/15/08

HONOLULU - The University of Hawai`i at Manoa Athletics Department has been named the recipient of the 2007 "Best E-Marketing Award" by the American Marketing Association Hawaii Chapter for its internet marketing initiatives, including its e-newsletter (H-Mail), website (HawaiiAthletics.com), and digital online ticket system. UH was also nominated for "Marketer of the Year" and finished second in that category.

"UH demonstrated ingenuity and creativity by using effective and cost-efficient internet strategies to market to its fans and achieve a higher level of customer service," Bob Peterson, president of AMA Hawaii, said. "With the high cost of advertising and promoting multiple sporting events during the year, they developed effective ways to reach their fans and provide easier access to information and tickets."

AMA Hawaii annually honors businesses, organizations and individuals for their outstanding marketing achievements implemented during the calendar year. The awards for Marketer of the Year, Best Non-Profit Marketing, Best E-Marketing, and Best Marketing of a New Product or Service will be presented at a luncheon on Thursday, May 29, at the Hawaii Convention Center. For ticket information, call (808) 275-5294.

Article originally published in UH Athletic Department