Ticketmaster, Irvine
Sessions

Session Descriptions
NEW Sessions Added 12/5/07

PACnet will offer a variety of sessions by market, function and product-specific workshops.
The following is a representative taste of offerings. All sessions subject to change.

Session Highlights  
Session Title Session Overview
Secondary Ticketing Strategy Panel Learn the implications and strategies available to you in the secondary market and how these strategies impact your business and customers.
 
The Future of Digital Ticketing Hear how your peers are extending the value of their digital ticketing infrastructure by offering stored concession value on bar-coded tickets, providing exclusive season ticket cards and leveraging digital delivery methods.
 
Best Practices to Drive Online Ticket Sales Learn how to leverage hold codes and zone selling, item packages and promotion codes to drive ticket sales online.
 

Tips and Tricks of Driving Incremental
Revenue for Performing Arts Venues

This session is a must for venues that are looking for new revenue streams. We will discuss adding dinner reservations, vouchers, gift certificates, promotion codes, item packages, and print-at-home as a way to turn-up the revenue dial.
 
Key 6.90 Benefits that Drive Revenue
and Better Serve Customers
Learn the benefits of our largest feature release ever, 6.90. Includes how to leverage hold codes and zone selling, item packages and promotion codes to drive ticket sales online.
 
Overview of Enhancements in v6.90 by Market Preview the latest enhancements in version 6.90, customized to highlight features that impact each market.
 
6.9 Training

Learn how to utilize the latest enhancements in our most feature-rich release ever. Training will be broken out by function including: enhancements to t.Res, e.Venue, t.Fund and Access Management.
 
Building your Database and Recruiting
New Patrons

Hear how performing arts venues are leveraging new technologies and techniques including paid search, MySpace and web 2.0 to grow their database and sell more tickets.

 

Recruiting, Retaining, and Cultivating Donors

Learn how to drive donations and generate campaigns to achieve your fund development goals.
 
PACMail Best Practices Learn how your peers are using PACMail to drive fund development donations and ticket sales using targeted multi-media marketing campaigns.
 

Effectively Managing Student Ticketing

Learn the benefits of alternative ticket delivery methods and hear tips from your peers to better manage student ticketing.
 

Ticket Sales for Post-Season Events

Share best practices to promote and sell tickets for football bowl and championship games, basketball tournaments, and baseball post-season games.
 

Access Management Best Practices
for Game Day

 

Learn how to make your access management system sing on event day. Plus, gain tips to access data—and setup reports and checklists—that will help your access scanning run smoothly.
 
Managing Priority Seating
and Raising Donations

Hear how your peers are leveraging personal seat licenses, premium seating, valuable ticket inventory, and enhanced membership benefits to drive donation revenues.
 

Targeted Selling: Learn How to Better Serve VIP Customers and Up-sell Ticket Buyers

Learn strategies to target sales to VIP customers and up-sell customers into premium seating.
 
Moving More Ticket Inventory Online Explore how to sell more items online including season tickets, renewals, singles, miscellaneous items, and stored value on concessions and parking.
 
Settlements and Reporting Best Practices
Learn how to create settlement reports that will satisfy your promoters.
 

Customer Loyalty Programs

Learn how to increase loyalty with comprehensive programs including rewarding customers for attending events and spending more money at your venue.
 

Optimizing Delivery Channels

Learn how your peers are utilizing the Internet and sales/will call kiosks to automate the sale and delivery of tickets.
 
Manage Large Exhibitions at Your Venue
Learn how venues are managing and leveraging major exhibitions to recruit new members through the sale of memberships online and automated entitlement processing.
 
Member Admission Scanning
Learn how to roll-out member admission scanning—including how to set-up and execute—to better serve your members.
 
t.Fund Enhancements Soon Available
for Museums and Attractions

See how the latest enhancements in t.Fund will help you better manage donor relationships and drive donation revenues.
 
t.Fund Enhancements Available for Reserved
Seats Markets
(Coming soon for GA markets)
See how the latest enhancements in t.Fund will help you better manage donor relationships and drive donation revenues.
 
Better Serving your Donors with Online Tools Understand how to change donor behavior and offer enhanced services by enabling donors to use online tools including statements, acknowledgements, online giving, priority points and more.
 
Enhance Your Customer’s e.Venue Experience Learn how to create and set up unique item packages, 3-D clickable seat maps, do-it-yourself HTML and the calendar flow to offer a better customer experience and sell more tickets online.
 
General Admission Ticketing
Roundtable Discussion
Discuss hot topics relevant to today’s museums and attractions including: Time-phased entry and yield management, recruiting and retaining members, building your own forms, PCI compliance and more.
 
Preview Account Management Tools Learn how to set up and leverage customer-friendly, self-help tools including online order history, account management, online ticket transfers and more.
 
eCommerce Website Optimization Tactics Learn how to optimize your website to increase online sales by building landing pages, reducing the number of clicks to buy, deep linking and other tips to drive sales.
 
Acquiring and Retaining Customers
with Effective Promotions


Learn how you can leverage proven promotions to grow your customer database and drive revenues.
 
e.Query Reporting Best Practices

Share tips learned by your peers when leveraging e.Query to access valuable information.
 
Product Training:
t.Res, t.Fund, t.Gen and Fundraiser’s
Advantage

Take advantage of product training to maximize efficiency and results on your Ticketmaster, Irvine system. Training courses will be offered on t.Res, t.Fund, t.Gen. and Fundraiser's Advantage.
 
Innovative Web 2.0 Tactics to Drive Ticket Sales

Learn how to leverage the latest trends in web 2.0 technology to reach new audiences and drive ticket sales.
 
Increasing Revenue with Email Marketing
Best Practices

Learn how to leverage your existing marketing activities to increase revenue opportunities and tap into your fans’ and patrons’ passions.
 
Advanced Development Strategies

Discuss best practices to drive donations and generate campaigns to meet and exceed your fund development goals.
 
Introducing the t.Gen Product Roadmap

Ticketmaster, Irvine will announce its ongoing commitment to the museum market as we share the product roadmap for t.Gen and e.Gen.
   
Increasing Ticket Sales through
Effective Event Packaging

Learn how to package and promote your events to increase customer appeal and revenue.
 
Ticketmaster, Irvine’s Fundraiser’s Advantage

Hear how Ticketmaster, Irvine Fundraiser’s Advantage drives donations and provides high service levels to donors while providing you with a comprehensive view of donor interactions.
 
Special Training Sessions  
TBA  
 
All sessions subject to change  
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