LSUTAF, OSU, BYU, USC, UCLA, Duke and the Canadian Opera Company Select Paciolan’s Robust Email Marketing Solution, e.Venue PACMail
Irvine, Calif. (6/17/2002)

Paciolan, a leading ticketing and marketing technology solutions provider for live entertainment venues, today announced seven multi-year e.Venue PACMail email marketing partnerships with the Tiger Athletic Foundation/Louisiana State University, The Ohio State University, Brigham Young University, University of Southern California, University of California - Los Angeles, Duke University and the Canadian Opera Company.

e.Venue PACMail is a robust web-hosted email software and marketing tool enabling organizations to send targeted, personalized email promotional messages quickly and easily. The turn-key solution will help venues maximize ticket and donation revenue and increase the value of their existing patrons/fans/visitors by capturing specific interest and demographic information based on customer requests. The user-friendly interface includes tools to create and deliver graphically rich, interactive email communications, without requiring HTML expertise. Messages can include live links to web site content such as ticket sales, upcoming events, and special promotional offers, providing opportunities for incremental revenue. With real-time reporting features, PACMail is fully trackable, allowing venues to analyze and measure the performance and success of each email marketing campaign.

“The Canadian Opera Company is very excited to be acquiring PACMail and all of the many opportunities it will provide us to both attract new customers through targeted permission-based e-mail marketing and to service and upgrade our existing patrons through the timely dissemination of information,” said Jeremy Elbourne, Director of Marketing at the Canadian Opera Company. “As a marketer in the arts it is a tremendously powerful tool to instantly capture information and easily target campaigns and offers to self-selected groups. The possibilities are limitless and we are just itching to get underway.”

“We see opportunities for reciprocal value for both USC and our patrons and fans through PACMail,” said Jim Haley, Associate Director, USC Ticket Office. “We anticipate that it will be a valuable tool in enhancing USC’s identity.”

Paciolan is the only ticketing and fundraising solution provider that offers a privately-branded email marketing solution. e.Venue PACMail enables organizations to sell their tickets, accept donations and communicate more efficiently, helping them generate additional revenue through e-commerce, enhance customer service, and extend their marketing outreach programs.