PACIOLAN TEAMS WITH SMARTDM TO OFFER VENUES A SEAMLESS MARKETING INFRASTRUCTURE
Alliance Delivers Most Comprehensive, Fully Integrated Ticketing and Database Marketing Platform to Sports and Entertainment Venues
Irvine, CA (October 14, 2004)
Paciolan and SmartDM today announced an alliance that will make “one-to-one” marketing to fans and patrons broadly available to sports and entertainment venues. As part of the new alliance, Paciolan has built APIs enabling SmartDM to access critical data elements needed to support its comprehensive marketing database. This patron-centric, database-marketing infrastructure empowers sports and entertainment venues to tailor their products and services to individual patron needs thereby maximizing relationships with their patrons.
Today's announcement represents the industry’s largest commitment to the integration of enterprise ticketing and database marketing. Venues will no longer need to rely on untimely batch updates, which limit their flexibility to rollout effective marketing campaigns.
The two companies will jointly market the combined offerings to solve venues’ most difficult challenges – acquiring, cultivating, and retaining fans and patrons. Specifically, early efforts will focus on driving patron attendance via targeted incentives, targeted up-selling of new products and services, and identifying at-risk accounts.
"This partnership represents the next step in executing Paciolan’s vision,” said Paciolan President and CEO, John Hnanicek. “Our partnership with SmartDM provides venues with the industry’s first integrated platform to seamlessly rollout timely marketing campaigns based on transactional ticketing data.”
"Paciolan and SmartDM share customers in the sports and venue management market,” said Rich Maradik, CEO of SmartDM. ”Our customers need effective solutions to better understand their fans and patrons and find ways to turn that knowledge into incremental revenue gains. This partnership is a classic case of two organizations with distinct core competencies coming together to innovate for clients."
The Charlotte Bobcats will rollout the joint solution to assist in driving season ticket sales in the Charlotte Bobcats Arena for the 2005-2006 season. "The Bobcats use of Paciolan and SmartDM will drive effective sales of season and partial ticket plans as well as single game sales,” said Andy Feffer, Vice President of Marketing for the Bobcats. “The new system provides our sales team with an up-to-date infrastructure to successfully provide targeted offers that meet the varied needs of our fans.”
About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing ticketing,
fundraising and marketing technology solutions for top venues across North
America. Paciolan provides a wholly integrated infrastructure that puts
venues in direct control of their customer relationships, brands and revenue
potential. Primary markets include performing arts, college athletics,
professional sports, museums, and arenas. Collectively, Paciolan clients
sell over 100 million tickets annually representing approximately 25%
of all live event tickets sold in the US. Paciolan is a privately held
corporation based in Irvine, California.
About SmartDM
SmartDM is a fast-growing database marketing services organization headquartered
in Nashville with offices in Kansas City, New York, Dallas and Little
Rock. Founded in 1995, SmartDM has over 100 clients in industry markets
that include financial services, hospitality, entertainment, professional
and collegiate sports, non-profits, and retail.
SmartDM offers six main channels of database marketing services--agency solutions, analytics, direct mail, email, CRM and data management. These channels provide clients with a fully integrated services platform that allows companies and organizations to market more profitably to their customers and prospects.
About the Charlotte Bobcats
The Charlotte Bobcats are the NBA’s 30th franchise and tip off their
inaugural regular season at home against the Washington Wizards on Thursday,
November 4. The Bobcats will play the 2004-05 season at the Charlotte
Coliseum before moving to the Charlotte Bobcats Arena beginning with the 2005-06
NBA season. The Charlotte Sting of the Women's National Basketball Association
are closing out their eighth season in the WNBA, and will play the 2005
summer season at the Charlotte Coliseum before moving to the Charlotte Bobcats Arena in the summer of 2006. C-SET (Carolinas Sports Entertainment Television)
is a new 24-hour regional cable sports network serving both North and
South Carolina, and will launch on air in mid-October of 2004. The Bobcats
will also manage the Charlotte Bobcats Arena which is set to open in the fall
of 2005.
Paciolan Editorial Contact
Shaw Taylor
949.476.1212
Marketing Director
staylor@paciolan.com
SmartDM Editorial Contact
Dirk Plantinga
615.850.2848
dirk@smartdm.com
Bobcats Editorial Contact
Scott Leightman
704.424.4126
Director of PR
sleightman@bobcatsbasketball.com
