Paciolan Becomes An Authorized Provider Of Ticketing Solutions For Major League Baseball Advanced Media
Irvine, CA (11/5/2003)

Paciolan announces the signing of a multi-year contract with Major League Baseball Advanced Media (MLBAM), to become an authorized provider for comprehensive online ticketing solutions. With this relationship, MLBAM is giving participating teams the option of managing ticketing in-house with a solution that offers complete back office and online ticketing services.

“As an MLBAM authorized online ticketing provider, Paciolan offers MLB teams the opportunity to use a single solution for in-house ticketing,” said Noah Garden, Senior Vice President of E-commerce, MLBAM. “We are pleased to expand the range of online ticketing service providers for MLB teams to include Paciolan, an industry leader and innovator.”

Paciolan provides an integrated ticketing solution that offers MLB teams visibility into every aspect of their fan’s ticket-buying experience from purchase-to-redemption. This technology will enable MLBAM and the participating MLB teams to track attendance, including no-shows, and allows them to tailor marketing and retention programs. By capturing customer information, MLBAM and the participating MLB teams will be able to manage and leverage life-long relationships with their fans.

Paciolan’s ticketing infrastructure will also enable participating MLB teams to manage integrated sales channels including phone centers, retail outlets, and box office windows, in addition to having a live online interface with MLB.com. MLB teams that elect for Paciolan to perform online ticket services will also benefit from digital ticketing technology enabling fans to purchase, receive, transfer and manage tickets online. Additionally, Paciolan’s interface with MLBAM will allow teams to offer best-available tickets, facilitate the resale of unused tickets, and provide print-at-home ticket delivery – all through www.mlb.com and the official team website of each participating MLB team.

Through digital ticketing and access management technology, baseball fans at select Paciolan-enabled parks will be able to utilize either traditional or digital tickets to attend games. The flexibility of offering digital ticketing gives fans the option to purchase tickets online, assign them directly to a credit card, and enter the game with a simple swipe of their card.

“We offer ticketing solutions for Major League Baseball teams and have strong existing relationships with the Colorado Rockies, San Diego Padres, Philadelphia Phillies, and the Arizona Diamondbacks,” states John Hnanicek, Chief Executive Officer, Paciolan. “We are extremely excited to now offer our complete back office and Internet solution to all MLB teams.”

About MLB Advanced Media, LP
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media L.P. (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, radio broadcasts of games, pitch-by-pitch enactment of games, plus live and extensive archived video.

Visit www.mlb.com for additional company information.

About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing ticketing, fundraising and marketing technology solutions for top venues across North America. Paciolan provides a wholly integrated infrastructure that puts venues in direct control of their customer relationships, brands and revenue potential. Primary markets include performing arts, college athletics, professional sports, museums, and arenas. Collectively, Paciolan clients sell over 100 million tickets annually representing approximately 25% of all live event tickets sold in the US. Paciolan is a privately held corporation based in Irvine, California.

Representative customers include: Boston Ballet, Denver Center for the Performing Arts, Toronto Symphony, University of Texas, University of Nebraska, Florida State University, Stanford, UCLA, Colorado Rockies, San Diego Padres, American Museum of Natural History, Boston Museum of Fine Arts, National Aquarium in Baltimore, Dover Downs Entertainment, Inc. and Graceland Mansion Tours.

Craig Ricks, Sr. Product Marketing Manager
Paciolan
17305 Von Karman Avenue
Irvine, CA 92614
Tel: 866.722.4652
Fax: 949.476.2235
cricks@paciolan.com

Jim Gallagher
MLB Advanced Media,
Tel: 212-485-3182
jim.gallagher@mlb.com