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| The University
of North Carolina Partners with Paciolan to Sell Tickets The University of North Carolina (UNC) at Chapel Hill and Paciolan announce their partnership to manage the athletic department’s ticketing operations and launch UNC’s first ever online sales channel. This partnership will enable UNC fans to purchase best-available singles, season tickets, renewals, and group packages online, 24 -7 through the Tar Heel branded website www.tarheelblue.com Paciolan provides tailored ticketing, fundraising, and marketing solutions that enable large entertainment venues to sell and manage their own tickets — eliminating the need for third-party distributors. By adopting “in-house” solutions, venues maintain exclusive control of their customer relationships, brand and revenue. UNC’s online sales channel enables the box office to control their customers’ experience from purchase through redemption and offer tickets for events at the Dean E. Smith Center, Kenan Stadium and Olympic sports venues. By leveraging the Internet, the UNC box office can reduce manual ticketing processes and efficiently manage time and labor costs. Additionally, UNC can reduce stress on their call center by offering a convenient way to purchase tickets online, enabling the athletic department to focus on serving season ticket holders and VIP patrons. “We are excited to partner with Paciolan to provide world-class ticketing technology,” states Clint Gwaltney, UNC’s Assistant Athletic Director, Smith Center and Ticket Operations. “After evaluating other ACC websites, we decided to offer the same shopping cart functionality and point-and-click simplicity to Tar Heel fans,“ adds Gwaltney. UNC implemented a fully hosted Paciolan solution ensuring that the box office can always take advantage of the latest product enhancements. By utilizing Paciolan’s state-of-the-art hosting technology, UNC significantly reduces their hardware and infrastructure investment and can manage a predictable, budget cycle for ticket operation expenses. “A hosted solution was the best move for us since it will enable us to always be on the cutting edge of technology while reducing the responsibility of system maintenance,” adds Gwaltney. North Carolina plans to utilize the Paciolan system to combine patron data from the athletic department’s fund development system with ticket purchase history. This data will enable UNC to maintain patron priority points to reward loyal fans and donors. In the future UNC hopes to offer online group sales through their website with Paciolan’s Group Ticket Window functionality, enabling UNC to easily promote group events. This service offers fans an easy method to invite group members to participate in scheduled events and purchase tickets at a group rate.
Representative customers include: Louisiana State University, University of Oklahoma, University of Nebraska, University of Michigan, Florida State University, University of Maryland, University of Southern California, Colorado Rockies, San Diego Padres, Philadelphia Phillies, Denver Center for the Performing Arts, Toronto Symphony, American Museum of Natural History, Boston Museum of Fine Arts, National Aquarium in Baltimore, Dover Downs Entertainment, Inc. and Graceland Mansion Tours. Visit www.paciolan.com for additional company information. Craig Ricks, Sr. Product
Marketing Manager University of North Carolina |
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