Paciolan in the News



		Paciolan’s Holiday Season Performance Reveals Venue Successes Irvine, CA (May 25, 2006) - Paciolan, the leading provider of in-house ticketing solutions, announced today that its performing arts clients realized fantastic results as they participated in the Holiday Season Performance Program. The Program was designed to help participating venues drive online ticket sales and improve patron management by using industry best practices and promotional tools. The program ran from October thru February. This season, nearly three-quarters of a million tickets were sold by participating performing arts venues. In addition to raw ticket sales, roughly 33% of these tickets were sold online. The top three program finishers, as measured by online transaction rates, were: Denver Center for Performing Arts (DCPA) – 50% online ticket sales American Musical Theatre of San Jose (AMTSJ) – 41% online ticket sales Theatre Under The Stars (TUTS) – 38% online ticket sales Across the board the biggest driver in the success of the season program was the quality of the act. Wicked and Phantom, for example, attracted not only dedicated season subscribers but also casual attendees. Many other drivers also led to increases in overall sales and improvements in online adoption as witnessed by the participating venues. Caroline Fenton, senior analyst at DCPA, noted that incentives to drive patrons to transact online continue to yield strong results. “We deliberately did not include Phantom and Wicked as a part of the holiday subscription series. When subscribers renewed online we enabled them to have the option to purchase other events ahead of the general public which significantly increased online renewals, individual event sales and overall subscriber satisfaction”, said Fenton. AMTSJ, another venue participating in the program, also realized significant value when applying their online talents to drive Internet transactions. Like many performing arts venues, AMTSJ effectively used promotion codes to drive transactions. Steven Favreau, Director of Marketing and Development at AMTSJ said, “Promotion codes not only represent an effective manner to incent patrons, but their online usage represents a fantastic means to reduce what was once a laborious, manual process managed from the box office.” TUTS is also an outspoken advocate of online patron management. Years ago, TUTS implemented their email newsletter, StarMail, to enhance communications with their patrons. This past season they expanded the newsletter’s usage by refining their message to target a rather elusive yet significant group of subscribers -- younger women. “Like many musical theatres, women comprise a majority of our subscribers,” said David Greiss, Director of Sales and Marketing at TUTS. “To ensure long-term viability, we realized that we needed to acquire a younger demographic. Promoting online inherently enables us to communicate in the lingua franca used by our younger patrons. StarMail was then coupled with our marketing outreach program, which incented young patrons to frequent select social spots in Houston in return for the chance to win tickets to Chicago. It was a huge success. We reduced the average age of our patron attendee from 36 to 28.” “We’re excited to partner with these and other performing arts venues across the country,” stated Dave Butler, C.E.O. of Paciolan. “It’s rewarding to see so many of our venues leverage Paciolan functionality to drive their patrons to the low-cost, hi-value channel – the Internet – in the midst of their hi-demand Holiday Season.” About Paciolan Founded in 1980, Paciolan is a leading ticketing enabler, providing ticketing, fundraising and marketing technology solutions for top venues across North America. Paciolan provides a wholly integrated infrastructure that puts venues in direct control of their customer relationships, brands and revenue potential. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Collectively, Paciolan clients sell over 100 million tickets annually representing approximately 25% of all live event tickets sold in the US. Paciolan is a privately held corporation based in Irvine, California. Visit www.paciolan.com for additional company information. Paciolan Editorial Contact Shaw Taylor Marketing Director 949.823.1767 staylor@paciolan.com Denver Center for Performing Arts Contact Caroline Fenton Senior Analyst 303.893.4000 cfenton@dcpa.com American Musical Theatre of San Jose Steven Favreau Director of Sales and Marketing 408.453.7100 sfavreau@amtsj.org Theatre Under The Stars David Greiss Director of Sales and Marketing 713.558.2600 david@tuts.com