For Immediate Release
Paciolan Launches the Ticket Marketplace Blueprint Program for College Athletics
Program enables colleges to reap the full benefits of secondary ticketing
Irvine, CA (June 07, 2006) - Paciolan announces today the launch of the Ticket Marketplace Blueprint Program, a marketing and operational roadmap enabling college athletics organizations to successfully promote and offer university-branded secondary ticketing initiatives. When coupled with Paciolan's Ticket Marketplace functionality, the Blueprint Program, enables colleges to reap the benefits of secondary ticketing such as retaining season ticket holders, reducing no-shows, and gathering data on future ticket buyers.
Secondary ticketing is a growing trend within college athletics that enables fans to sell unused tickets, which increases satisfaction amongst high-value fans and donors. Likewise, secondary ticketing provides the general public with the ability to purchase previously unavailable tickets, thereby increasing the pool of future season ticket buyers. Recently, there has been a movement in college athletics to control the secondary ticketing market to better serve fans and donors. Through program participation, Paciolan assists universities by increasing overall fan awareness of their Ticket Marketplace sites, driving ticket holders to post unused tickets, and motivating buyers to purchase tickets.
"We participated in the Blueprint Program during the '05 football season to help up-sell single ticket buyers and recruit season ticket holders. With Ticket Marketplace, and the success of our football program, we sold more season tickets than any other year in school history," stated Mike Pariseau, Assistant Director of Tickets at the U.S. Naval Academy.
"With Ticket Marketplace, we offer valued donors additional benefits by providing them with access to hard-to-find seats. This in turn, allows us to increase our donation revenues, grow the number of donors, and retain our most valuable fans. We fully intend to leverage the Blueprint Program during the upcoming football season to offer the benefits of Ticket Marketplace to members of our Badger Fund," states Corbin Hunt, Assistant Athletic Director of Ticketing at the University of Wisconsin.
"Initiatives such as the Blueprint Program for Ticket Marketplace are but another proof point highlighting Paciolan's deep commitment to college athletics organizations across the country," said Dave Butler, CEO of Paciolan. "With Paciolan's guidance, the Ticket Marketplace Blueprint Program will greatly enhance participating colleges' relationships with their most valued constituents – season ticket holders and donors."
About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing ticketing, fundraising and marketing technology solutions for top venues across North America. Paciolan provides a wholly integrated infrastructure that puts venues in direct control of their customer relationships, brands and revenue potential. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Collectively, Paciolan clients sell over 100 million tickets annually representing approximately 25% of all live event tickets sold in the US. Paciolan is a privately held corporation based in Irvine, California.
Representative customers include: Thomas & Mack Center, Louisiana State University, University of Oklahoma, University of Nebraska, The Resch Center, University of Michigan, Florida State University, University of Maryland, University of Southern California, University of North Carolina at Chapel Hill, the Colorado Rockies, San Diego Padres, Philadelphia Phillies, Denver Center for the Performing Arts, The Charlotte Arena, Toronto Symphony Orchestra, American Museum of Natural History, Boston Museum of Fine Arts, National Aquarium in Baltimore, Dover Motor Sports and many other leading venues across North America.
Visit www.paciolan.com for additional company information.
Paciolan Editorial Contact
Shaw Taylor
949.823.1767
Marketing Director
staylor@paciolan.com
U.S. Naval Academy Contact
Mike Pariseau
410.293.8704
Assistant Director of Tickets
pariseau@usna.edu
University of Wisconsin Contact
Corbin Hunt
608.265.4139
Assistant Athletic Director of Ticketing
rch@athletics.wisc.edu
