For Immediate Release
Paciolan and CSTV Partner to Bring University Athletic Departments Closer to Their Fans
Partnership enables Athletic Departments to leverage their digital assets to maximize online merchandise sales, ticket sales and sponsorship opportunities.
Irvine, CA and New York, NY (June 21, 2006) - Paciolan, the leader in college athletics ticketing, marketing, and fundraising solutions, and CSTV, the leading digital college sports media company, today announced a co-marketing partnership agreement. The partnership will enable their joint clients to increase online sales and distribution of e-commerce, ticketing and other digital products. The offering, referred to as the CSTV/Paciolan Co-Marketing Program, is available immediately through CSTV.
"CSTV is excited about the value that this partnership brings to our University Athletic Departments,” said Brian Bedol, CEO and President of CSTV Networks. “By working together with Paciolan, we increase the reach of the Athletic Department and bring fans closer to their teams, in more ways than ever before.”
“The University of Maryland is delighted to learn of the formal partnership between Paciolan and CSTV,” said Michael Lipitz, Senior Associate Athletic Director for Administration at the University of Maryland. "On the heels of our women’s basketball NCAA Championship, we worked with both CSTV and Paciolan to market CSTV merchandise to our fans. The amount of incremental revenue realized when marketing CSTV gear to our fans clearly validates the value of the relationship.”
“Our college athletics clients are under tremendous pressure to leverage their brand,” said Dave Butler, CEO of Paciolan. “We realize the magnitude of this pressure and continually look for ways to assist colleges in reaching their fans. By offering new products and services to fans, colleges are able to leverage their brand and increase the value of their digital assets."
The CSTV/Paciolan Co-Marketing Program is available immediately through CSTV.
About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing ticketing, fundraising and marketing technology solutions for top venues across North America. Paciolan provides a wholly integrated infrastructure that puts venues in direct control of their customer relationships, brands and revenue potential. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Collectively, Paciolan clients sell over 100 million tickets annually representing approximately 25% of all live event tickets sold in the US. Paciolan is a privately held corporation based in Irvine, California.
Visit www.paciolan.com for additional company information.
About CSTV Networks
CSTV Networks, Inc., a part of the CBS Corporation, is the leading digital and cable programming company dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV: College Sports TV, televising regular-season and championship events for 35 men's and women's college sports; CSTV.com and its network of nearly 250 official athletic sites; CSTV All Access, broadband services providing live audio and video of more than 7,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more. Further information is available at www.CSTV.com.
Paciolan Editorial Contact
Shaw Taylor
949.823.1767
Marketing Director
staylor@paciolan.com
CSTV Online Editorial Contact
George Scott
760.431.8221 x120
Senior Vice President and COO
gscott@cstv.com
