For Immediate Release
Paciolan College Athletics Clients Continue to Gain Momentum
Enhanced customer services offer athletics organizations greater top-line revenue
Irvine, CA (June 5, 2007) - Paciolan today announced that college athletics organizations are rapidly adopting Paciolan technology to provide greater levels of customer service to their valued fans and donors while leveraging the full benefits of online account management. This rapid adoption of service enhancing technology enables athletics organizations to reap greater financial benefits.
Managing Account Information Online
Paciolan clients collectively have over 90 implementations of Paciolan development solutions including t.Fund and Fundraiser’s Advantage. Paciolan’s Fundraiser’s Advantage, Paciolan’s recently acquired development platform built exclusively for college athletics, nearly doubled the total number of installations since the acquisition in June 2006 reaching 25 clients in total. When combined with the power of Paciolan’s ticketing solution, athletics organizations are poised to have a holistic, comprehensive view of both the donor’s overall experience with the athletics organization and an accurate measurement of annual revenue goals.
“To build your program you need the right tools”, stated Kurt McGuffin, Associate Athletics Director for Development and Ticketing at Kansas State. “In just five years, we nearly doubled the number of active donors from 3,800 to 7,200 and increased donation revenues almost 50% with the help of Fundraiser’s Advantage.”
Trending Towards the Digital Ticket
Thirty-six of Paciolan’s college athletics ticketing clients selected Paciolan’s access management solution. Paciolan’s access management provides the infrastructural underpinnings that enable the “Digital Ticket”. The Digital Ticket empowers fans with the convenience of print at home, transfer functionality and more.
Athletics organizations continue to take control of their secondary market ticket sales with Paciolan’s Ticket Marketplace solution. Sixteen Paciolan college clients will implement Paciolan’s Ticket Marketplace by the end of 2007. Ticket Marketplace enables fans to post and sell unused tickets via the university’s sanctioned athletics site. The service not only increases satisfaction amongst high-value fans and donors but also enables the general public to purchase previously unavailable tickets increasing the pool of prospective ticket buyers for future events. When athletics organizations fully implement the Digital Ticket they not only retain current season ticket holders but also reap the associated financial rewards that these services bring to their fans, donors and their schools.
“Offering Access Management coupled with Ticket Marketplace provides us with the foundation to enable the Digital Ticket”, stated Jim O’Neill, Associate Athletics Director at Boston College. “With all the new services we now provide to our fans and donors along with the associated benefits to Eagles Athletics, the Digital Ticket really is the cornerstone to the future of ticketing.”
Driving Towards Long-Term Success
“We’re excited to work with so many forward-thinking college athletics clients and thank the 24 universities that renewed long-term contracts with Paciolan over the past 12 months”, stated Dave Butler, CEO of Paciolan. “By using Paciolan’s ticketing, marketing and development infrastructure, athletics organizations provide their staff as well as their fans and donors with complete online account management functionality that enables them to provide enhanced services to their fans and donors. With these new services colleges now realize increased top-line revenue making Paciolan a winner for fans, donors and athletics organizations alike.”
About Paciolan
Founded in 1980, Paciolan is a leading ticketing enabler, providing ticketing, fundraising and marketing technology solutions for top venues across North America. Paciolan provides a wholly integrated infrastructure that puts venues in direct control of their customer relationships, brands and revenue potential. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Collectively, Paciolan clients sell over 100 million tickets annually representing approximately 25% of all live event tickets sold in the US. Paciolan is a privately held corporation based in Irvine, California.
Visit www.paciolan.com for additional company information.
Paciolan Editorial Contact
Shaw Taylor
Marketing Director
949.476.1212
staylor@paciolan.com
Kansas State Contact
Kurt McGuffin
Associate Athletics Director for Development and Ticketing
785.532.7952
kmcguff1@ksu.edu
Boston College Contact
Jim O’Neill
Associate Athletics Director, Ticket Operations
617.552.3087
oneilljk@bc.edu
