How Can Master Data Management Help You?
Marketer
Scroll to Explore
Sales Rep
GOLDEN RECORD
PROPENSITY SCORES
CUSTOM INSIGHTS
DATA WAREHOUSE
(fully cloud-based)
MASTER
DATA
MANAGEMENT
IQ TEAM
PROFILES
Golden Record:
Turn fragmented customer data into a single, definitive profile in your CRM. This 360-degree view evolves with your customers, from ticket purchases to donations, giving you a clear understanding of their journey.
Propensity Scores:
Take your crystal ball to the next level. We analyze customer behavior to predict future actions, helping you spot prime opportunities for upsells and personalized engagement. Don't just keep up, stay one step ahead.
Fundraising Officer
Ticket Manager
Data Enrichment:
In the world of data, more is more! With Learfield's Fanbase and other data sources like it, We supercharge your customer profiles with extra insights and propensity scores, creating a virtuous cycle of increasingly valuable information. The result? You'll know your fans better than they know themselves, making predictions so accurate they'll seem like magic.
Data Analytics
& Operations
Custom Insights:
Turn raw data into pure gold with custom analytics. We craft dashboards that bring your data to life, giving every department the precise insights they need to shine. Whether you're optimizing ticket sales or boosting donations, we've got your back.
Paciolan iQ Team:
Meet your new dream team! Let us become an extension of your crew, providing top-notch consulting from day one. We're not just service providers; we're your dedicated partners in data success, ensuring you squeeze every drop of value from your investment.
Meet Jennifer Smith
Like all of us, she occasionally misplaces her passwords, forgets about her existing accounts, or switches email addresses. You know the feeling: Is this the right email? Did I use a pin or a password? Wasn’t this already saved in my phone?
Do You Know That She's One And The Same?
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If you don't know that she's one and the same, you might spam her with irrelevant marketing or let her loyalty go unacknowledged.
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In your CRM tool, her identity becomes convoluted, making it challenging to determine her identity and habits.
Do You Know That She's One And The Same?
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What Could Go Wrong?
In your CRM tool, her identity becomes convoluted, making it challenging to determine her identity and habits.
What's The Risk?
Loss of revenue caused by wasting time, sending irrelevant marketing, and missing opportunities.
The Solution:
Unify fragmented data with Paciolan's MDM to give you a single Golden Record for Jennifer Smith, encompassing all relevant information.
Dyllon Sue
CRM Manager for the University of California, Berkeley
"It can be a challenge to find the right account! You might find one, but it turns out it's not the one you're looking for. Then, there are 20 more under the same or email address. Having something like [Paciolan MDM] bring everything together and organize it in one [account in our CRM] is a game-changer. It just makes everything a whole lot easier."
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MDM Success Stories From the PAC Community
Data Warehouse as a Service (DWaaS) goes beyond being a mere tool; it serves as your organization's central nervous system, guaranteeing that each decision, strategy, and customer engagement is well-informed and purposeful. It includes custom dashboards for rich insights.
Master Data Management (MDM) process gives you a single golden record with two valuable elements: a crystal-clear view of your customer accounts that stay up-to-date and a propensity scoring to help evaluate the likelihood of an account to convert or purchase.
Expert consultation and guidance from the Paciolan iQ team. Whether it is onboarding, training, building new dashboards, or data sources, we go alongside you and become an extension of your teams.
