News & Updates

Wednesday, Apr 18

A Look at Audiences in Digital Marketing

As you plan your digital marketing strategy, it’s important to consider all of the different digital audiences within your target audience. There…

Tuesday, Apr 10

Salesforce - What is a PLO?

What is a Salesforce PLO? A PLO, or pre-loaded opportunity, is the Salesforce equivalent of your typical sales lead lists. These can be any sort of segmented…

Friday, Apr 6

Programmatic Marketing - What Is It?

So you’ve heard about programmatic advertising- what does that term actually mean? Programmatic ad buying is comprised of the sale, purchase and…

Monday, Nov 13

Marketing Automation - Five Essentials

Marketing Automation is a technology that has grown in popularity over the past few years within the sports and entertainment industry. At its purest…

Wednesday, Nov 1

An Exhilarating (Expedited) Exhibition

Last week, Paciolan clients Michigan State and University of Georgia put together an exhibition men's basketball game in just six short days to raise…

Tuesday, Oct 17

Social at Spredfast

At this moment, members of Paciolan's digital marketing team are taking in the sights and information in Austin during the Spredfast Summit. …

Friday, Sep 29

Tips to Help Make the Most of your Retargeting Campaigns

There are many benefits to retargeting, including to serve ads to customers who have already expressed interest in your event, capturing those ‘low-hanging…

Monday, Aug 14

PAC Gets Personal: Sanjana Gupta

Meet Sanjana Gupta, just three months in and already making an impression at Paciolan. Having graduated from Cal State Fullerton in December 2016 with…

Wednesday, June 7

PAC Gets Personal: Kim Damron - NAATSO Spotlight

Kim Damron, President & COO at Paciolan, answered some work - and life - questions for a NAATSO Sponsor Spotlight.