For Michigan State Athletics, the most valuable thing a milestone fundraising campaign produces is not always the dollar total. It is the fact that the conversation kept going. Spartan Fund's annual giving team treats every record, rivalry win, and program milestone as a reason to connect with donors.

Recurring Giving Activation The University of Houston launched a celebration campaign of 80 years of Houston Athletics, and implemented the new Recurring Giving feature as part of the campaign. They drove patrons directly from a SIDEARM splash page when visiting uhcougars.com that directs customers directly with an $80 recurring option pre-populated to simplify the donation flow. For more information, please reach out to your Client Partner and/or eCommerce Operations Specia

Digital Access Pass via My Account North Carolina enhanced their student game day experience by making the digital access pass available for download via the My Account page, meaning pass holders no longer needed to search for an email or request a reissue to download their pass for the year. For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager. Ballena Subscription Renewal Process The Fabulous Fox successfully laun

Mother's Day Campaign Festival of Arts used a targeted multi-step Mother's Day campaign in Eloqua to reach non-purchasers for the 2026 Pageant of the Masters season. Fine art imagery paired with the headline "She's A Work of Art — Treat Her Like One" directly connected the live art experience to the holiday's sentiment. The final send split to serve a fresh version to non-openers, maximizing reach across the full audience. A clean 15% discount offer with a clear expiration da

A study of 10 live event advertisers comparing video and non-video campaigns to measure the impact on CPA, ROAS, CTR, and Engagement Rate. The findings highlight how video content can drive stronger engagement and more efficient ticket sales performance.

The off-season may feel quieter, but for marketers, it’s often one of the most important times of the year. Summer creates an opportunity to step back, evaluate what worked, and build the foundation for a stronger season ahead. From cleaning up data and reviewing past performance to refining automation and planning fan/patron communications, the work done now can make a major impact once demand and campaign volume pick back up. Here are six areas to focus on this summer to he

Use the summer to grow your database, try out new segments, winback past buyers, prep for the busy season.

Touring Broadway theaters live and die by their lineups. In a stacked year with Hamilton, Les Miserables, and The Lion King on the marquee, subscription renewals practically sell themselves. In a year with fewer shows the math gets harder. Theaters have to find ways to keep subscribers engaged when the season itself is doing less of the selling.

The historic Fox Theatre and Paciolan, a leading ticketing, marketing and data solutions provider for live entertainment venues, announced today a multi-year extension to their 14-year relationship to enrich the customer experience.

Missouri State University announced today a new campus-wide ticketing and marketing technology partnership with industry leader Paciolan beginning in early summer. Through the collaboration, Paciolan’s digital ticketing platform will provide fans and patrons of Bears Athletics and all other on-campus events held at Great Southern Bank Arena or Juanita K. Hammons Hall for the Performing Arts an enhanced customer experience from purchase to event entry.

A 22-day, multi-touch automation campaign reactivated dormant patrons, generated a click rate over 4X the performing arts benchmark, and required zero incremental ad spend. Results at a Glance METRIC RESULT Lapsed patrons targeted 22,669 Opens | Open Rate (vs. 11% benchmark) 2,403 | 10.6% Clickthroughs | CTR (vs. 0.9% benchmark) 848 | 3.8% Tickets purchased 1,066 Influenced revenue $77,761 Incremental ad spend $0 The Client The Civic Center Music Hall is a multi-theatre perf

Season Ticket Change Request Landing Page + Form West Coast Entertainment launched a personalized landing page with an embedded Eloqua form, allowing subscribers to view their current season ticket details and submit change or upgrade requests in one streamlined experience. Pre-populated subscriber details including performance date/time, seats, bill plan, price level, and account information, make it easy for patrons to review their package and submit updates in one place. R

Student On Sale with all PAC Live Tools Purdue put their athletics season tickets on sale, the "Boarding Pass" for the 2026-27 athletics year. As part of the process, Purdue implemented various new tools in PAC Live, including forms messages, add-on for the Ross Ade Brigade membership, and Apple / Google Pay to drive an easy shopping experience. In the first 3 weeks of being on sale, Purdue has sold 28% of season tickets with at least 1 add-on, and has seen 36% of transactio

Recent Grad Ticket Offering The Hokies launched the Recent Grad Ticket Package offering for this fall's 2026 football season, offering a season ticket option at the student ticket price, which includes a Hokie Club per seat gift. In the first week of being live, Virginia Tech has sold 110 season tickets to 77 different recent grads. For more information, please reach out to your Client Partner. Donation Add-On for Waitlists Texas launches waitlist at the end of each season t

WestCoast Entertainment faced a familiar problem: premium Lion King tickets resold at steep markups, with only some of that revenue flowing back to the venue. After activating Open Distribution, verified face-value inventory appeared directly on major resale exchanges — and the results were immediate. Across 11 performances, the venue unlocked $90,924 in new revenue, moved 1,224 tickets, and added 161 first-time buyers to its database.

Through the Paciolan and Wicket partnership, entry capabilities reach a new level. Wicket's biometric technology will integrate with PAC io’s access management solution, PAC io Entry.

Wicket, the leading facial authentication platform provider in live events, today announced a new partnership with Paciolan, the industry leader in ticketing, fundraising, marketing, and analytics solutions for live entertainment organizations. Through this partnership, colleges, arenas, and performing arts centers using Paciolan will be able to leverage Wicket’s facial authentication technology to streamline ticketing operations, reduce friction at venue entry, and get fans

Stadiums are no longer just about high scoring offenses, tough defenses, and fan experiences. They now are key assets that bring in additional revenue to the ever-changing landscape that is college athletics.

Protect your sender reputation and improve email deliverability. Required setup due by April 27, 2026 If your organization sends emails through Salesforce - whether that's donor acknowledgements, campaign updates, or follow-up communications - making sure those emails actually reach the inbox matters. DKIM (DomainKeys Identified Mail) is one of the most important authentication standards you can implement to protect your sender reputation and ensure deliverability. This gui