Community Insights

Wednesday, June 13

The Importance of Subscription Management

Have you ever signed-up to receive emails from an organization and instead of receiving the information that you’ve requested, received something…

Tuesday, June 5

Paciolan and NACDA Webinar Wrap-Up

Leading up to the NACDA & Affiliates Convention at the end of this month in Washington D.C., Paciolan partners with NACDA (National Association of…

Wednesday, May 30

Email Best Practices for Mobile Success

Starting a new marketing platform or updating your assets can be a little overwhelming. In this article, we’ll share some valuable facts and recommendations…

Thursday, May 17

How YouTube Influences Your Audience

The amount of time consumers spend watching video online is growing. Research shows consumers purchase intent is persuaded by online video (YouTube).…

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Tuesday, May 15

Creative Options for Social Marketing — Facebook and Instagram

Social Marketing has opened up a whole world of opportunity to reach fans where they already spend much of their time. Social ad placements work…

Thursday, May 3

Release Spotlight: Mobile Pick-Your-Own Seat Maps

As of May 2, Paciolan has enabled the mobile pick-your-own seat map. Now, consumers are able to choose their specific seats for an event on your mobile…

Wednesday, Apr 18

A Look at Audiences in Digital Marketing

As you plan your digital marketing strategy, it’s important to consider all of the different digital audiences within your target audience. There…

Tuesday, Apr 10

Salesforce - What is a PLO?

What is a Salesforce PLO? A PLO, or pre-loaded opportunity, is the Salesforce equivalent of your typical sales lead lists. These can be any sort of segmented…

Friday, Apr 6

Programmatic Marketing - What Is It?

So you’ve heard about programmatic advertising- what does that term actually mean? Programmatic ad buying is comprised of the sale, purchase and…

Monday, Nov 13

Marketing Automation - Five Essentials

Marketing Automation is a technology that has grown in popularity over the past few years within the sports and entertainment industry. At its purest…

Wednesday, Nov 1

An Exhilarating (Expedited) Exhibition

Last week, Paciolan clients Michigan State and University of Georgia put together an exhibition men's basketball game in just six short days to raise…

Tuesday, Oct 17

Social at Spredfast

At this moment, members of Paciolan's digital marketing team are taking in the sights and information in Austin during the Spredfast Summit. …

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