Postseason Ballena Seat Selection Nebraska utilized the Ballena selection process to allow donors, volleyball season ticket holders, and fans to select their seats and parking for the 1st and 2nd Rounds and Regionals prior to selection show Sunday. Nebraska sold 15k+ items (tickets and parking) through the selection process and collected over $1m through Ballena transactions. Nebraska sold out all 1st and 2nd Round and Regional tickets during the selection process. For more

Donation Officer Tracking In an effort to encourage Donation Officers to log interactions with donors, Nebraska has enhancements it's mobile layout to the needs of the officers. By simplifying the layout, and bringing in only relevant donor information (most importantly photo and lifetime pledge/giving) officers are able to easily look someone up when en route to a seat-visit or in-person meeting.   For more information, please reach out to your Salesforce Admin. End of Year

Fan Engagement Campaign Using their student athletes, UConn launched a Meta campaign encouraging loud fan behavior at their upcoming home game against Villanova. For more information, please reach out to your Digital Marketing Specialist. Creative Variety Texas Tech is doing a great job leveraging a variety of creative in their WB Singles campaign. This has helped increase their overall CTR engagement & performance for upcoming Big 12 games. Game-specific graphics are schedu

Picture this: Your major gifts officer has a meeting with a seven-figure donor in 30 minutes. She needs an account summary showing giving, membership, priority points, ticket purchases, and lifetime commitment values. The process? Run an e-query report. Export to Excel. Open the mail merge template (assuming it's updated). Format the document. Check for errors. Print. Hope nothing looks off.

Venues must woo promoters for concerts, shows, and events. They can’t fill seats without content. For promoters, confidence in a venue begins with how quickly and accurately events can be built, tested, and brought to onsale.

“Bark louder” is Louisiana Tech University’s call to their fans to show up and contribute their talents toward the goal of advancing their athletics brand. Prior to partnering with Paciolan, LA Tech (“LAH Tech”, not “EL-AYE Tech”) had multiple challenges to deal with in order to enable this call-to-action for their students, fans, and donors.

Women's Basketball Seat Selection TCU added a Women's Basketball seat selection from 2024-25 season success. In turn, TCU sold 182 new season tickets, generating over $17,790 in incremental ticketing revenue, all collected via online payments.  For more information, please reach out to your Client Partner. Student Postseason Bill Plan Offer Georgia has set up their Bill Plan for their CFP Quarterfinal Student Request to utilize the PAC Live Bill Plan Comments to highlight t

Holiday Bundles To help generate additional revenue, Wisconsin released 2 holiday bundles and promoted them as a last minute gift idea with the email subject "Still Need a Gift? Badger Tickets Deliver Every Time ❤️".  These were creating used item packages to deliver a men's basketball 3-game pack and a women's basketball 2-game pack.  For more information, please reach out to your Client Partner. Break Game Creativity The Bears are getting creative during holiday break game

Giving Day Automation Campaign Utilizing Eloqua's multi-step campaign canvas,* the Iron Dukes staff was able to automate their Giving Day campaign messages. The campaign started 2 weeks before Giving Day and had messages leading up to, during and after Giving Day 2025.  The Iron Dukes shattered previous Giving Day records in their first year on Eloqua by targeting a larger audience and careful planning of messaging.    For more information, please reach out to your Client P

The Email Engagement Dashboard advances PAC io's commitment to holistic insights across your operations.

The Email Engagement Dashboard gives you a clear view of what emails have been sent and how audiences have responded so you can move from guessing to optimizing with confidence.

PAC io Fundraising ushers in a new modern experience for both operators and donors.

PAC io Maps makes big strides on the efficiency front by eliminating the need for copy cases by allowing clients to easily copy existing PYO maps.

Postseason Momentum Giving Campaign Capitalizing on excitement, North Texas launched 2026 football deposits with a special incentive for a ticket reward for their final home game of the season. This will help move inventory for a game that is historically harder to sell, and provide reward for getting deposits in early.  In conjunction, they also launched an automated follow up after a deposit was made to push a gift ask to the new Green Lights Fund to help student-athlete s

New Head Coach Branding Virginia Tech launched a full branding update around their 2026 ticket campaign as well as incorporating a giving campaign utilizing Vozzi as a messaging awareness. For more information, please reach out to your Client Partner and/or Marketing Automation Specialist. Push Notification Education Michigan created a webpage dedicated to drive consumers for push notification enablement education.  As Michigan drives all ticket holders to their mobile app,

Postseason Ticketing Communication The 12th Man Foundation has been rolling out various timelines surrounding College Football postseason scenarios, and created this Eloqua landing page incorporating all scenarios, timelines, and FAQs regarding donors and season ticket holders information. For more information, please reach out to your Marketing Automation Specialist and/or Client Partner. Bye Week Ticketing Sales Campaign The Mustangs took a different approach to their Bye

The holiday season brings major opportunities to boost engagement, increase sales, and connect with fans and patrons before the new year! Before launching your Black Friday, Cyber Monday, or holiday promotions, make sure your audience targeting is dialed in. We recommend building segments that focus on recent engagement and expressed interest. Start by including fans or patrons who have clicked on previous sale or special offer emails within the past year, as well as anyone w

Announcing a sold-out game is the ultimate high-five. But for us in digital advertising? The job isn't quite done. When the official call comes to turn off the ads, we always say, "it's a good problem to have!" So how do we pivot our strategy to move secondary seats and guarantee those fans actually show up? We're diving into digital ad examples from your peers for what to do after the sellout announcement, so you can score big on every single seat.