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Community Insights

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Wednesday, June 13

The Importance of Subscription Management

Have you ever signed-up to receive emails from an organization and instead of receiving the information that you’ve requested, received something…

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Tuesday, June 5

Paciolan and NACDA Webinar Wrap-Up

Leading up to the NACDA & Affiliates Convention at the end of this month in Washington D.C., Paciolan partners with NACDA (National Association of…

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Wednesday, May 30

Email Best Practices for Mobile Success

Starting a new marketing platform or updating your assets can be a little overwhelming. In this article, we’ll share some valuable facts and recommendations…

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Thursday, May 17

How YouTube Influences Your Audience

The amount of time consumers spend watching video online is growing. Research shows consumers purchase intent is persuaded by online video (YouTube).…

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Tuesday, May 15

Creative Options for Social Marketing — Facebook and Instagram

Social Marketing has opened up a whole world of opportunity to reach fans where they already spend much of their time.  Social ad placements work…

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Thursday, May 3

Release Spotlight: Mobile Pick-Your-Own Seat Maps

As of May 2, Paciolan has enabled the mobile pick-your-own seat map. Now, consumers are able to choose their specific seats for an event on your mobile…

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Wednesday, Apr 18

A Look at Audiences in Digital Marketing

As you plan your digital marketing strategy, it’s important to consider all of the different digital audiences within your target audience. There…

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Tuesday, Apr 10

Salesforce - What is a PLO?

What is a Salesforce PLO? A PLO, or pre-loaded opportunity, is the Salesforce equivalent of your typical sales lead lists. These can be any sort of segmented…

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Friday, Apr 6

Programmatic Marketing - What Is It?

So you’ve heard about programmatic advertising- what does that term actually mean? Programmatic ad buying is comprised of the sale, purchase and…

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Monday, Nov 13

Marketing Automation - Five Essentials

Marketing Automation is a technology that has grown in popularity over the past few years within the sports and entertainment industry. At its purest…

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Wednesday, Nov 1

An Exhilarating (Expedited) Exhibition

Last week, Paciolan clients Michigan State and University of Georgia put together an exhibition men's basketball game in just six short days to raise…

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Tuesday, Oct 17

Social at Spredfast

At this moment, members of Paciolan's digital marketing team are taking in the sights and information in Austin during the Spredfast Summit. …

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