Community Insights

As you plan your digital marketing strategy, it’s important to consider all of the different digital audiences within your target audience. There…

So you’ve heard about programmatic advertising- what does that term actually mean? Programmatic ad buying is comprised of the sale, purchase and…

Last week, Paciolan clients Michigan State and University of Georgia put together an exhibition men's basketball game in just six short days to raise…

There are many benefits to retargeting, including to serve ads to customers who have already expressed interest in your event, capturing those ‘low-hanging…

Kim Damron, President & COO at Paciolan, answered some work - and life - questions for a NAATSO Sponsor Spotlight.