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More Info for Using Audience-Specific Creative to Tailor your Campaigns
Tuesday, July 10

Using Audience-Specific Creative to Tailor your Campaigns

When strategizing for your programmatic marketing campaign, there are many ways to implement creativity. One way is to tailor your retargeting creative…

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More Info for Paciolan Pilots New Handheld Tech
Thursday, June 28

Paciolan Pilots New Handheld Tech

Paciolan recently visited Pocono Raceway to do a field pilot with our new Android-based handheld scanner for Access Management, the Janam XT2+. …

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More Info for The Importance of Subscription Management
Wednesday, June 13

The Importance of Subscription Management

Have you ever signed-up to receive emails from an organization and instead of receiving the information that you’ve requested, received something…

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More Info for Product Spotlight - Ballena Integration
Wednesday, June 6

Product Spotlight - Ballena Integration

In January 2018, Paciolan launched the Beta phase for a new Ballena integrated seat selection process for season tickets. Since then, more than 10 beta…

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More Info for NJSO Launches PURL
Thursday, May 31

NJSO Launches PURL

New Jersey Symphony Orchestra launched a reengagement campaign for unrenewed subscribers utilizing its first Personalized URLs (PURL) in late March.

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More Info for Email Best Practices for Mobile Success
Wednesday, May 30

Email Best Practices for Mobile Success

Starting a new marketing platform or updating your assets can be a little overwhelming. In this article, we’ll share some valuable facts and recommendations…

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More Info for How YouTube Influences Your Audience
Thursday, May 17

How YouTube Influences Your Audience

The amount of time consumers spend watching video online is growing. Research shows consumers purchase intent is persuaded by online video (YouTube).…

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More Info for Creative Options for Social Marketing — Facebook and Instagram
Tuesday, May 15

Creative Options for Social Marketing — Facebook and Instagram

Social Marketing has opened up a whole world of opportunity to reach fans where they already spend much of their time.  Social ad placements work…

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More Info for Release Spotlight: Mobile Pick-Your-Own Seat Maps
Thursday, May 3

Release Spotlight: Mobile Pick-Your-Own Seat Maps

As of May 2, Paciolan has enabled the mobile pick-your-own seat map. Now, consumers are able to choose their specific seats for an event on your mobile…

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More Info for A Look at Audiences in Digital Marketing
Wednesday, Apr 18

A Look at Audiences in Digital Marketing

As you plan your digital marketing strategy, it’s important to consider all of the different digital audiences within your target audience. There…

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More Info for Salesforce - What is a PLO?
Tuesday, Apr 10

Salesforce - What is a PLO?

What is a Salesforce PLO? A PLO, or pre-loaded opportunity, is the Salesforce equivalent of your typical sales lead lists. These can be any sort of segmented…

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More Info for Programmatic Marketing - What Is It?
Friday, Apr 6

Programmatic Marketing - What Is It?

So you’ve heard about programmatic advertising- what does that term actually mean? Programmatic ad buying is comprised of the sale, purchase and…

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