Aug 10, 2021
Back to School Leads to Student Ticket Sales
Move-in day for students is finally here! It is an important day for students and their families. New students are moving in, parents are trying to figure out how to help, and orientation leaders are scrambling to diffuse confusion. For most students, this is the first time back on campus since 2019 and the first chance to rebuild camaraderie with classmates.
Several Paciolan schools use move-in day as a springboard for student ticket sales for the 2021-2022 season. In addition, student Ticket messaging is fueled by digital marketing with ad placements on Facebook, Instagram, Spotify, and TikTok.
Check out a few examples of Student Ticket digital marketing campaigns!
Purdue leverages Spotify to target HipHop and Country playlists within the Lafayette, Indiana DMA.
Michigan State used their 1st party data on Instagram to promote Student Tickets, with a second push planned to hit a 2-mile radius of campus during move-in week.
The University of California, Berkeley using TikTok to promote student ticket sales.
Post by Alex Meshot, Digital Media Senior Specialist, Paciolan