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Dec 11, 2019

Blue Hens Announce New Relationship with Paciolan

Paciolan will power ticketing, marketing and CRM solutions for Delaware Athletics

IRVINE, Calif. (December 11, 2019) – Paciolan, the leading ticketing solution provider for college athletics, has entered into a relationship with the University of Delaware Athletics. Paciolan will provide Delaware Athletics with a cohesive solution that integrates digital ticketing, marketing and CRM solutions. 


Delaware fans will enjoy a customized mobile-centric experience powered by Paciolan. Fans will have the option to purchase mobile tickets, enter venues using their phones, manage their accounts directly from their mobile devices and seamlessly transfer or exchange tickets for events they cannot attend. Ticketing will be seamlessly integrated into the Delaware Athletics website which is powered by SIDEARM Sports.


“We are excited to partner with Paciolan in order to elevate our mobile experience and connect with our alumni, fans and community members in a new way,” said Chrissi Rawak, Delaware’s Director of Intercollegiate Athletics and Recreation.


As a partner, Delaware Athletics will receive Paciolan’s signature service and support. University staff will be teamed up with a highly-experienced Client Partner and an Ecommerce Operations Specialist who will help with strategic planning, share best practices and consult on the comprehensive use of all Paciolan tools.


Paciolan’s digital team will work closely with UD staff to leverage marketing services such as search, social media, display and video campaigns to acquire new fans and engage existing customers.


Delaware will employ Paciolan’s university-tailored implementation of Salesforce and CRM administrative services to achieve a 360-degree view of its fans. University staff will have instant access to customer information including account data, touch points, ticketing and parking information, transaction history and more. These will be used to provide personalized customer service and engagement. Delaware will also take advantage of Paciolan’s Marketing Automation solution. With this, automated emails featuring dynamic customer information will engage fans before, during and after events.


“We are thrilled to work with the University of Delaware to provide Blue Hens fans with a new standard of excellence,” said Paciolan President and CEO, Kim Damron. “We look forward to partnering with UD to deliver seamless experiences through a variety of technologies and services.”