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May 30, 2018

Email Best Practices for Mobile Success

Starting a new marketing platform or updating your assets can be a little overwhelming. In this article, we’ll share some valuable facts and recommendations to help you on your way.

Don't Forget

  • Keep it simple. Lay the groundwork, then build it up.
  • Be open to changing your approach and process.  Just because “we’ve always done it this way”, doesn’t mean it’s the best way!
  • “Less is more” - Be direct! Don't forget to trim down that text. No one has time, nor wants to read more than 2-3 lines of text. 


Here are the top things to keep in mind when it comes to your emails:

Send Better Email

  1. Use Responsive or Mobile - Optimized email
  2. Simplify your layout
  3. Limit to  1-3 main, bold  “Call to Actions” per email
  4. If you have too much content, create another -unique delivery
  5. Keep email verbiage short and concise!


Email trends

1. More email is read on Mobile than on desktop. 
 – Litmus, “The 2017 Email Client Market Share” (Jan 2018)


2. If an email does not display correctly, 71.2% will delete it immediately. 16.3% will unsubscribe all together!

— BlueHornet,  “Consumer Views of Email Marketing” (2014)


3. Respondents are split about the most annoying aspect of reading emails on smartphones.
- US Report ,“Email Use 2017” (2018)

4. Majority of mobile activity is on an iOS device.
— Litmus, Email Analytics (March 2016)

  a. The iPhone : 60% 
  b. Apple iPad : 21%
  c. Google Android: 18%


5. Users on ios devices view email the fastest; most “glance” 0-3 seconds.



Remember… your email is NOT “the party;" It’s merely an invitation to the party.



-written by Rick Boyer, Web Designer, FanOne Marketing Automation