June 24, 2021
Full Capacity Announcements Lead to Sales
The time has come. We finally have good news for live events! The days of limited capacity, rollover tickets, and cardboard cutouts are thankfully a thing of the past. So, let's use the good news to increase ticket sales.
As your area announces lifting limited capacity restrictions, take advantage of the positive news with a capacity message on your digital ads. Raise awareness and get fans excited with images and videos showing the team or venue in a full capacity setting. Videos can be short and straightforward for social, YouTube, and even Connected TV ads, with images displaying on social and display. Additionally, there is an opportunity to capitalize on the increase in website traffic and search volume to ensure fans are buying tickets directly from your program.
Check out a few examples of the 100% capacity ads from the Pac Community!
University of Virginia
Following an announcement for full capacity, Virginia updated their football season ticket ads with an energizing 100% capacity video on social and YouTube.
University of Illinois
Illinois created a video featuring the excitement at Memorial Stadium to update their football season ticket campaign. The 100% capacity video is in their ads on social and YouTube.
Indiana's open capacity press release read, "We are back...or rather you are back." A message that also resonates in their social ads! The 100% capacity announcement is featured in their social and display ads for football season tickets.
We're so excited to see events coming back, and we know your fans are too! Reach out to your digital marketing account manager to get started on your full capacity ads.
Post by Zaundra Butler, Digital Marketing Manager, Paciolan