May 31, 2018
On April 6, Ottawa Fury FC launched their new Fury+ program. With this membership program, each fan pays $30 a month to receive two tickets to every regular season home game at TD Place. Ottawa Fury FC wasn’t selling out games, so this program will help to fill excess inventory. With fans incentivized to go to multiple games in order to get the most value from their membership, the team looks to see higher march and concession sales due to increased attendance. Long term, the organization hopes to increase the amount of single game buyers that come back again and again.
Response to the Fury+ program has been great. From the first launch to 100 targeted accounts, the organization closed 10%. Since then, the Fury+ program has grown to about 50 subscriptions having sent to only 500 accounts. But don’t take their word for it. Here’s what one of the first purchasers said:
“Thank you for including me in the experimental Fury+ scheme (to which I have just subscribed). This is an excellent initiative for football supporters like myself whose work takes them away from time to time and therefore cannot make enough home games to justify purchasing a season ticket. It is also a superb way of building up the club’s support base and rewarding supporters who regularly come to games and bring family and friends with them. In a word, thanks a million and a big pat on the back to whomever at Fury FC invented this first-class idea!”