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Aug 15, 2023

Get Ready for Gameday

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Download Ticket Reminders

The data doesn’t lie – download ticket reminder emails work. Last season we saw these reminders had a significant impact on download percentage which makes gameday at the gates run smoother. This season, we are recommending an automated reminder earlier in the week as well as our standard Day Before/Day Of Reminders depending on your Know Before You Go cadence. Get inspired by these examples of great reminder emails on our Marketing Automation Central.


Seatgeek Information

With our transition to SeatGeek as our new official secondary market partner, communication is key with your fans to make sure they are educated on the new process of listing their tickets. Check out the SeatGeek Consumer Guide here for resources to create communication to help fans list their tickets and more!


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Know Before You Go Emails

While KBYG communication can’t typically be automated, refresh your look this year with inspiration from the community. Check out these great Know Before You Go examples on Marketing Automation Central!


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Post-Game Surveys

After your events, identify who attended and follow-up with a survey to gain insight on your fan experience. Visit the PAC Community to learn how to create your survey in Oracle Eloqua. Once your survey is created, you can either send it manually or work with your Marketing Automation Rep to automate your survey sends. Here are some examples of surveys from Marketing Automation Central.

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Non-usage Emails

Just as you can identify fans who attended your events, you can also identify fans who had a ticket and did NOT attend. Send them a gentle reminder to list their seats on SeatGeek, transfer to a friend, or donate back to your organization. These messages can be automated or sent throughout the season. Find examples here on Marketing Automation Central!

authorPost by Michaela Patt, Sr. Marketing Automation Strategist, Paciolan