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Aug 29, 2019

Upsell Chairbacks in Ticket Orders

The games are thrilling, but stadium bench seating can be a little stiff. Luckily Paciolan’s integration with IMG College Seating allows you to offer fans cushioned chairbacks with their ticket orders.




Fans love the comfort and VIP feel of the chairbacks, and schools love the incremental revenue and easy order processing. Removing the need for fans to bring their own cushions also helps reduce friction at security lines.




chairbacks-cart.pngHere’s how it works...

Once a fan has selected their tickets and proceeded to the online checkout process, they are presented with the opportunity to add a chairback for each ticket in their order. 


Fans who purchase chairbacks with single game tickets receive codes in their ticket order confirmation emails and use those codes to pick up their chairbacks at designated locations throughout the stadium. 


During the renewal process, season ticket holders can order a chairback for the season.  These are attached to their ticket locations prior to their arrival for each home game.



Let’s take a look at the user experience for adding chairbacks to ticket orders at some Paciolan partner schools…

  • University of Connecticut


  • Georgia Tech University


  • University of Arkansas

Schools can choose from a variety of ready-made cushion options or create a custom solution to fit their stadium's needs. Visit IMG College Seating to see various design options.


Contact your Client Partner for more details about integrating your current IMG College Seating chairback program into your online ticket purchase flow, or IMG College Seating to discuss implementing Season Ticket or Single Game Chairback Programs.