June 5, 2018
Paciolan and NACDA Webinar Wrap-Up
Leading up to the NACDA & Affiliates Convention at the end of this month in Washington D.C., Paciolan partners with NACDA (National Association of Collegiate Directors of Athletics) and affiliate associations NACMA, NAATSO and NAADD on a biannual webinar series. This May, these events featured fantastic industry thought-leaders in collegiate athletics.
If you missed these presentations or wanted to view them again, links to the recordings are available below. Though these webinars were made featuring examples from college athletics, the principals can be applied across genres.
The National Association of Collegiate Marketing Administrators and the National Association of Athletic Ticket Sales and Operations hosted a webinar in partnership with Paciolan titled Innovations in Digital Marketing. This presentation featured:
- Katie Thompson, Senior Account Manager, Sports & Live Events, Google
- Julie Austin, Assistant Athletic Director for Marketing and Fan Engagement, Texas Christian University
- Eric DeSalvo, Assistant Athletic Director, Content, University of Central Florida
Katie spoke about Google’s new event ticket reseller certification process to ensure transparency in advertising. Julie walked through a comprehensive digital marketing campaign from utilizing various digital marketing disciplines in combination with Marketing Automation to amplify TCU’s message. Eric brought great #content featuring tools and strategies to encourage organization stakeholders to join the social conversation.
The National Association of Athletic Development Directors webinar highlighted a topic that’s top of mind for any development organization — the New Tax Reform Legislation. Panelists included:
- Maggie Long, Associate Athletic Director for Development, Rutgers University
- Matt Terrell, Associate Executive Director, Strategy & Communications, University of North Carolina
- Jesse Marks, Senior Associate Athletic Director, Advancement, University of Miami
- Robby Poteat, Associate Athletics Director, External Affairs/Development, University of Dayton
Maggie discussed the annual membership plan that Rutgers is looking into for 2019 featuring a ‘country club’ style membership that serve as premium additions to tickets, and not as tickets themselves. Matt spoke about the huge boost The Rams Club saw in December giving for 2017 as well as the conservative approach UNC is taking in regards to the new legislation. Jesse discussed University of Miami’s new structure for Hurricane Club and Student Impact Donations. Robby gave an overview of University of Dayton’s new approach utilizing two primary funds with simplified stewardship.
Thank you to all of our panelists for sharing their time and fantastic information.