Apr 7, 2021
Paciolan Partners with Duke University
Paciolan to power mobile ticketing, fundraising, marketing, and CRM solutions
IRVINE, Calif. (April 6, 2021) — Paciolan, the leading provider of ticketing, fundraising, and marketing solutions for college athletics, has announced a new relationship with Duke University. Duke fans will gain industry-leading mobile and digital ticketing features along with integrated fundraising and advanced marketing solutions to transform the customer experience.
Through the partnership, Paciolan will unlock innovative services and tools to provide enhanced benefits to season-ticket holders, fans, and donors. This includes a wide variety of tools to purchase and manage tickets, donations, and priority points through a single, integrated, mobile-centric platform.
"Partnering with an industry leader in Paciolan enables Duke Athletics to provide elite ticketing services to our alumni, fans, and student-athletes," said Duke Vice President and Director of Athletics Kevin White. "To be sure, we look forward to incorporating the very best mobile ticketing technology to enhance Duke's gameday experience."
Duke fans will enjoy the ease of purchasing mobile tickets, receiving them via text message, and gaining access to the venue with their phones. Customers who cannot attend events will transfer or exchange tickets with mobile account management tools, making it easy to fill seats and share unused tickets. Advanced ticketing and fundraising features will also integrate seamlessly into the official athletics website, powered by SIDEARM Sports, to elevate the customer experience.
“We are ecstatic to partner with one of the country’s premier athletics organization,” said Kim Damron, President and CEO of Paciolan. “We look forward to helping to elevate the Blue Devil fan experience through our advanced mobile ticketing, marketing, fundraising, and technology solutions.”
With Paciolan’s custom implementation of Salesforce and CRM administrative services, the Duke staff will gain insights to provide personalized customer interactions. This service, coupled with Paciolan’s integrated marketing automation solution, will allow Duke fans to receive personalized communications based on their affinities, purchase history, attendance, and donor level. The Learfield IMG College Ticket Solutions team will work closely with these technologies in partnership with Paciolan to help sell more tickets and generate incremental revenue. The Ticket Solutions team has enjoyed a long-standing partnership with Duke Athletics.
Duke is the 13th school in the Atlantic Coast Conference to select Paciolan as its ticketing solution provider. Duke also has a long-standing multimedia rights management relationship with Paciolan’s parent company, Learfield IMG College, as well as licensing division CLC.