July 24, 2018
PMI Entertainment Group Grows Data Set and Increases Awareness of Events
PMI Entertainment Group (PMI) is running a month-long series of summer promotions for the Resch Center by using PAC Social to create a contest hub featuring a variety of prizes and sponsors. The PAC Social contest hub features a July prize calendar showing giveaways to be awarded throughout the month. To enter, fans need to provide contact data including email, phone number and zip code. PMI can then use this data to enhance its marketing of upcoming events, including targeted email messaging and re-targeting campaigns. On the entry form, fans have the option to choose specific prizes or enter for everything remaining based on the date. That gives PMI the opportunity to more specifically target those fans for the featured events. In the first 10 days, the summer campaign already received more than 2,000 responses, rounding out the month with more than 5,600 unique entries.
This is the second time PMI has run a month-long series of contests, spinning the idea from their successful holiday campaign last December that received more than 3,000 entries. Based on the success of the initial PAC Social contest hub, PMI and the Resch Center created the July prize calendar idea. By keeping the design simple and mobile-optimized, these hubs are able to engage with fans on any device. It's a great way to connect with fans, promote upcoming events and collect data for future marketing efforts while creating opportunities to feature sponsors.
"Working with PAC Social helped us to be able to create dynamic landing pages for our giveaway campaigns and we’re very excited by the results we’re seeing. It has been a great opportunity to promote our upcoming events, engage with our sponsors and, of course, collect data. Ask me more at PACnet!"
- Heidi Lou Radish, Director of Marketing & Digital Services, PMI Entertainment Group