Drew Martin, Executive Senior Associate AD for External Affairs at the University of Texas, sees every challenge as an opportunity, and this year has been chock-full of opportunities. The key to preparing for the 2020 football season has been open lines of communications internally, personal outreach to fans, and sharing best practices within the football community during these unchartered times. Drew discusses what works well at games, like fan cutouts, plus some improvement areas.

Watch now to hear how the Longhorns quickly embraced 100% contactless technology for ticketing, concessions, and assigned gate entry, while educating their fans on mobile ticketing use. Not only has mobile technology helped to increase safety at events and improve the fan experience, but it has also enabled Texas Athletics to capture all of their fan data.