Although 'The Big House' will be without fans this weekend, Adam Dunn, Assistant Athletic Director, Annual Giving & Ticket Servicing, is excited to kick off Big Ten football. To keep fans engaged, Michigan plans to augment game day with a second screen virtual experience.

With the uncertainty brought on by the pandemic, Michigan remains transparent with fans through a variety of communications. Adam discusses how the marketing, ticketing, and fundraising teams work closely together to create a highly successful communication strategy rich with storytelling.

Watch now to learn more about Michigan's comprehensive fundraising efforts across campus.