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June 17, 2020

Thought Leaders: Episode 9 with Craig Kelley

We're excited to share our conversation with Craig Kelley, Chief Marketing Officer at the University of Southern California Athletics. Craig addresses the challenges and complexity of today's #BlackLivesMatter civil protests and the importance of education and reform to see positive change.

When it comes to the fall season, Craig examines the value of being flexible with compressed timelines and empowering fans to make decisions. He also discusses leadership's role, trusting in your teammates, and how cross-department teamwork is vital to understand the impact that decisions have across the organization.

Looking forward to the 2021 season, Craig emphasizes starting communication plans early and engaging creatively with fans to generate excitement about the upcoming season to help retain fans.