For marketers, the holiday season is another great opportunity to prepare campaigns and content that entices your audience to purchase the perfect gifts for loved ones.

Season tickets, pet merch boxes, and virtual on-demand events are all perfect stocking stuffers. A few winning characteristics of these seasonal campaigns are:

• Timely
• Relevant to their audience
• Provoke emotions that are connected to the specific holiday/occasion
• Clear message
• Provides something of value to the audience: entertainment, enlightenment, advice, etc.

Without further ado, let’s take a look at the best ‘holiday’ campaigns we’ve seen this year.

Post by Alex Meshot, Digital Media Senior Specialist, Paciolan