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News & Updates

Monday, Dec 5

Upgrade your Renewal Strategy with Marketing Automation

As you prepare for your upcoming renewal cycle, take advantage of these Marketing Automation assets and campaigns to take your strategy to the next level!…

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Wednesday, Nov 16

Eye on the Prize: Platinum Seats Get a Snazzy New Marker + Faster Event Setups

Apply a Platinum Seat Marker to increase exposure to the "best" seats in the house by displaying seats with a diamond icon on the seat map.

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Monday, Nov 14

What Our Salesforce Team is Thankful for...

Learn what features the Salesforce Administration team is especially thankful for this year.

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Wednesday, Nov 9

Have some FUN with these FUNdraising Best Practices

With end-of-year solicitations around the corner, check out our refreshed marketing automation best practices for fundraising. 

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Friday, Oct 28

Seat Yourself! New and Improved Fan and Donor Experience at the 2022 Red River Showdown

The University of Oklahoma and the University of Texas gave donors a delightful seat selection process through the Ballena Seats3D and Seat Relocation…

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Wednesday, Oct 26

Dreamforce 2022 Recap

Hear our Sr CRM Manager, Christopher Carney, and Sr CRM Strategist, Andrew Campbell, key takeaways from Dreamforce, Salesforce’s annual user…

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Friday, Oct 21

Tis The Season(s)

Your 2022 Guide To Digital Marketing Best Practices & Strategies To Utilize Before The New Year.

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Wednesday, Oct 19

Utilizing A New Digital Marketing Channel- TikTok

From trending songs and dances to everyday cooking recipes, TikTok has video content for all of its one billion users worldwide.

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Friday, Oct 14

Email Deliverability: Dos and Don’ts

Check out these email deliverability dos and don’ts to combat being marked as spam.

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Wednesday, Sep 28

Empower your team with Transfer Dashboard

The Data & Insights: Transfer Dashboard will give your team what they need to prepare for a successful event day, and then some!

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Tuesday, Sep 20

Best Practice: Automate Your Mobile Ticketing Reminders

Make the process simple and easy for fans to download their mobile tickets to their wallet prior to your event with automation. 

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Tuesday, Sep 13

Google Search Ads Strategies and Optimizations

Google Advertising can be frustrating + expensive. Let the PAC Digital Marketing team experts guide you with creative and cost-effective solutions.…

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