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We’re offering diverse, interactive content at PACnet to allow you to learn from your peers and industry experts while maintaining an intimate sense of community.

Please check back frequently to view updates to this year's agenda. 
*Please note that session titles, speakers, content, and times are subject to change.
All times shown are Pacific Time. 


Kim will welcome the community in the Opening Keynote with updates on the business and set the tone with themes for the conference. Keith will cover the product and technology solutions vision.

Product Demos

Follow along as our experts show you best practices plus tips and tricks designed for beginners, pros and every user in between.

On-Demand Content

From fundamentals and product deep dives to community stories and partner how-tos, watch your choice of content, on your time.

Please check back frequently to view updates to this year's agenda. 
*Please note that session titles, speakers, content, and times are subject to change. 
All times shown are Pacific Time. 


9:00a – 9:40a: Welcome and Keynote with Kim and Keith

Join Kim and Keith as they share a reflection back on 2020 and a focus forward on how we will realize the rebound in 2021. You'll hear about technology and innovation, people, and partnerships that will help our community to rally for the comeback of '21.

9:40a – 9:50a: "Hot Seat" Break Sponsored by FEVO

Who's in the hot seat? Join in the fun and share your thoughts too.

9:50a – 10:30a: Product Keynote with Keith and EJ

Listen to Keith and EJ as they share the vision for our products and solutions. You will hear more about the PAC platform, including new enhancements, our approach to unlocking value with data & insights, and our focus on mobile and the consumer experience.

10:30a – 10:40a: "Hot Seat" Break Sponsored by Dynamic Pricing Partners

Who's in the hot seat? Join in the fun and share your thoughts too.

10:40a – 11:20a: Three Concurrent Tracks


Visions Track (Sponsored by FEVO)
Strategies for Moving Forward Post Pandemic
Hear from senior executives from leagues and institutions covering how they plan to help their organizations rebound in 2021. You will learn ticketing, communication, and rebuilding strategies to provide you with insightful ideas for moving forward post-pandemic.

  • Kosha Irby - Chief Marketing Officer, Professional Bull Riders
  • Mark Plutzer - Senior VP of Ticketing, Major League Baseball
  • Rick George - Athletic Director, University of Colorado
  • Moderated by Christian Lewis Senior Vice President of Business Development, Paciolan

Best Practices Track (Sponsored by Dynamic Pricing Partners)
Marketing - Trends in Digital & Marketing
Join us for an interactive discussion with leading marketers in our industry who have taken progressive approaches to engaging customers to drive ticket sales. You will hear trends and strategies from Google, best practices, and proven tactics from your peers.

  • Katie Thompson - Account Executive Sports and Ticketing, Google
  • Jon Troy - Senior Director, Paid Digital Advertising Strategy & Implementation, Feld Entertainment
  • Brad Hardekopf - Senior Associate Athletic Director for External Affairs, University of Alabama Birmingham
  • Moderated by Craig Ricks - Chief Marketing Officer, Paciolan

Product Track (Sponsored by Janam)
Data & Insights: Quick and Clear Dashboards to Drive Business Decisions
Paciolan is launching new dashboards and tools with meaningful data insights to help drive your business and unlock opportunities. Come hear all about it! Join our product experts and your community members who will share capabilities, tools, and proven successful strategies.

  • Kevin Willis - Director of Product, Data & Insights, Paciolan
  • Kate Schiffelbein - Sr. Business Intelligence Analyst, Paciolan

11:20a – 11:30a: "Hot Seat" Break Sponsored by ParkHub

Who's in the hot seat? Join in the fun and share your thoughts too.

11:30a – 12:10p: Three Concurrent Tracks


Visions Track (Sponsored by FEVO)
Leading Through A Pandemic Or Crisis 
The pandemic significantly impacts us all, and there are some incredible leadership lessons to be learned that we can bring forward with us. Hear from passionate executives who are navigating through unprecedented times to lead their organizations to rally through the pandemic.

  • Jeff DanielChief Executive Officer, Broadway Across America
  • John PagePresident, Spectra
  • Warde Manuel - Director of Athletics, University of Michigan
  • Moderated by Matt RobertsFounder & Chief Executive Officer, D1 Ticker 

Best Practices Track (Sponsored by Dynamic Pricing Partners)
Ticketing- Reinventing the Experience 
Discuss technology and opportunity in ticketing and beyond as we reinvent the live event experience. We'll examine forward-thinking plans to help drive fan and patron experiences from mobile and contactless ticketing technology to personalized customer engagement strategies.

  • Jeff Rubin - Chief Executive Officer, SIDEARM Sports
  • Colin Hargis - Senior Associate AD/Marketing and Ticket Services, NC State
  • Joanna Minerley - Vice President of Ticketing & Analytics, Broadway Across America
  • Moderated by Deana Barnes - Senior Vice President of Client Engagement, Paciolan

Product Track (Sponsored by Janam)
Enterprise: Facilitating a Fan-Centric Approach to Operations
The PAC platform continues to evolve with new and enhanced features that help you serve your fans/patrons, save time, and gain peace of mind. Join the Product Management team who developed these new cutting-edge tools and see how you can use them to gain efficiencies as events return this year. They will be joined by community members who will share their first-hand experiences.

  • Kelly Hanson - Product Manager, Paciolan
  • Rob Kermode - Product Manager, Paciolan
  • Mike Williamson - Product Manager, Paciolan
  • Brent FletcherAssociate Athletics Director, Ticket Services, Texas Tech
  • John BreedenAssistant Athletics Director, Ticketing, Notre Dame
  • Dan McGinnesVice President of Ticket Operations, Philadelphia Flyers
  • Brent McNamee - Ticketing Operations Manager, Budweiser Gardens
  • Scott HahnAssistant Athletics Director - Ticket Operations, University of Kansas

12:10p – 12:20p: "Hot Seat" Break Sponsored by Janam

Who's in the hot seat? Join in the fun and share your thoughts too.

12:20p – 1:00p: Three Concurrent Tracks


Visions Track (Sponsored by Fevo)
Mental Wellness – A Discussion with Dr. Weichman 
It has been a tough year, and mental health has never been more critical. Join us to hear ideas and methods to manage mental health challenges both during the pandemic and beyond. We all could use some help sometimes!

  • Dr. Jerry Weichman - The Weichman Clinic
  • Moderated by Steve DemotsChief Revenue Officer, Paciolan

Best Practices Track (Sponsored by Dynamic Pricing Partners)
Fundraising: Retention and Recovery to Expansion 
Despite the clear challenges faced this past year, many organizations were able to refocus and double down on fundraising programs to retain & even generate revenue and fuel future recovery. Hear strategies and plans that you can emulate to drive fundraising revenues for this year.

  • Colton Primm -Associate Director of Development, The Razorback Foundation
  • Anna Kay Hilburn - Assistant Director of Development, The Razorback Foundation
  • Jarrod Bradford - Director of Operations & Administration, Wharton Center, Michigan State University
  • Travis Cameron - Assistant AD / Chief Revenue Officer, University of Minnesota
  • Moderated by Elsie Kuresa - Client Partner, Paciolan

Product Track (Sponsored by Janam) 
Consumer - Elevating the Fan Experience

Mobile and contactless ticketing accelerated during the pandemic, and the Paciolan product team helped you lean into this trend. Which strategies worked and what best practices emerged? Join your peers and us for a deeper dive into Paciolan's consumer experience strategy, including My Account 2.0, transfers, and other mobile-focused products.

  • Scott Larson - Sr. Director of Product Management, Paciolan
  • Karen Long - Product Manager, Paciolan
  • Mike CastleAssistant Athletics Director, Georgia Tech
  • Bryan GoodallDirector of Ticket Operations, Southern Methodist University
  • Brian BroussardAssociate AD/Ticket Sales and Operations, Louisiana State University

1:00p – 1:10p: "Hot Seat" Break Sponsored by Alvarado

Who's in the hot seat? Join in the fun and share your thoughts too.

1:10p – 2:00p: Interactive Round Tables

Join us for the community favorite, interactive round tables. We'll start as a larger group then will quickly be breaking into smaller groups so that you can have intimate, interactive discussions with your peers on topics relevant to you. We'll be breaking out into six round tables, including: 

  • College Athletics- A
  • College Athletics- B
  • Arenas and Pro Sports
  • Performing Arts
  • Fundraising - all genres
  • Marketing - all genres

2:00p – 2:30p: Coffee and Whiskey Mixology – Sponsored by FEVO

Make plans to join Host Jamie Hernandez from FEVO and lead Mixologist William Escalante from the Atlas Restaurant Group. They will show us how to create delicious craft cocktails, including the signature FEVO'ld Fashioned plus the Negroni and the Jungle Bird, while sharing interesting facts and history behind the drink. So gather the ingredients listed below to follow along during the session.

Jungle Bird:
Dark Rum
Pineapple Juice Lime Juice (freshly squeezed preferred)
Demerara Syrup
Garnish pineapple 

Sweet Vermouth
Garnish orange peel 

FEVO'ld Fashioned:
Sugar (cube best)
Cherry (best one luxardo)
Garnish orange peel


2:30p – 3:10p: Happy Hours – Sponsored Events

Meet up with your colleagues for a virtual happy hour! We'll kick things off with a short game of trivia and leave plenty of time to catch up, enjoy your fresh craft cocktail from the Mixology session, and share ideas.


7:30a – 8:00a – FEVO Fitness

Join us for the brand new FEVO Virtual Fitness session! Get your heart rate moving and your blood pumping with celebrity trainer Antoine Troupe, a major fitness expert, and choreographer for some of the world's top artists.

8:45a – 9:15a: 15th Annual Star Awards with Christian and Deana

The PACnet Star Awards recognize standout achievements across all Paciolan client genres. The awards acknowledge organizations that exceeded expectations and achieved uncommon results in ticketing, marketing, or fundraising. Join your hosts Christian Lewis and Deana Barnes as they reveal the winners of the annual Star Awards!  

9:15a – 10:00a: Cynt Marshall Keynote - Navigating Adversity

The journey to serving as the first Black female CEO in the NBA began with important life decisions early on. Having spent decades in the corporate world, Cynt worked her way up to an executive and had retired when she got the call from Mark Cuban. With Cynt at the helm, the Mavs have become a standard for diversity and inclusion. Hear Cynt's guiding mantra, career advice based on her incredible insights, plus how to create an inclusive culture at your organization. We hope you leave feeling ready to take on the world as an agent for change.

10:00a – 10:10a: "Hot Seat" Break Sponsored by FEVO

Who's in the hot seat? Join in the fun and share your thoughts too.

10:10a – 10:50a: Three Concurrent Tracks


Best Practices Track (Sponsored by Parkhub)
Marketing & Sales Hear advanced sales and marketing strategies to fuel revenue opportunities through marketing automation and Salesforce CRM during a pandemic and beyond. We'll uncover data-driven ideas and proven approaches to target your customers with unique campaigns and programs to increase engagement and grow revenue.

  • Patrick Nowlin - Associate Athletic Director of Revenue Generation and Ticketing, University of Oklahoma
  • Baha Ebrahimzadeh - Marketing Coordinator, UCLA's Center for the Art of Performance
  • Chris Bain - Regional Director of Ticket Sales, Learfield IMG Ticket Solutions
  • Moderated by Kyle Murphy - Director of FanOne Services, Paciolan

How to Track (Sponsored by Alvarado)
Data & Analytics: Ideas for the Future
Data-driven strategies enable you to make more informed decisions to manage your business effectively. Hear how to identify new audiences to engage, better understand pricing and sales trends, and uncover meaningful business insights to drive value to your organization through data and analytics.

  • Matt Deimund - Senior Vice President, Corporate Strategy & Development, Learfield IMG College
  • Ryan Gottlieb - Associate Athletic Director for Sales Strategy and Business Intelligence,  Rutgers University
  • Moderated by Mike Festa - Manager, Reporting & Business Intelligence, Paciolan

Live Product Forum: A Fireside Chat with Paciolan Product & Engineering Leaders
Curious about how Pac products get made? Let's go behind the scenes. Join Katie Cook (UT, Development Operations & Pac Pioneer) as she sits with EJ Liao (Paciolan VP of Product Management) and Ye Cheng (Paciolan VP of Engineering) to demystify the product design and development process. They'll discuss big trends and innovation, how they apply to live events and bust some tech industry myths along the way.

  • EJ Liao - Vice President of Product Management, Paciolan
  • Ye Cheng- Vice President of Software Engineering, Paciolan
  • Moderated by Katie Cook- Coordinator, Development Operations, University of Texas

10:50a – 11:00a: "Hot Seat" Break Sponsored by ParkHub

Who's in the hot seat? Join in the fun and share your thoughts too.

11:00a – 11:40a: Three Concurrent Tracks


Best Practices Track (Sponsored by Parkhub)
Ticketing – Pricing & Packaging (Renewals, Packages, and Singles) 
Navigating the future path for ticketing both in 2021 and beyond will require innovative pricing and packaging strategies. Join a panel of thought-leading organizations who are reimagining how they go to market with the ticketing strategy, including season renewals, packages, and single tickets.

  • Dan Boyd - Associate Athletic Director, Sales & Service, University of Miami
  • Michael Solomon - Senior Vice President of Annual Fund and Donor Services, 12th Man Foundation
  • Matt CarabajalSenior Associate Athletic Director, Ticket Sales/Operations, University of North Texas
  • Moderated by Jeff Robins - Manager, Client Partners, Paciolan

How to Track (Sponsored by Alvarado)
Fundraising - Getting to World Class
Join us to learn impactful processes and features in the PACfund platform. We'll cover tools and tips to efficiently manage fundraising programs including gift management, custom fields, and other capabilities in PACfund.

  • Jennifer Miller - Director of Partnership Services, Paciolan

Why Good Design is Good for You
What makes good design good? Is it just aesthetics, or something more? Join Paciolan and Google design experts for insights into how leading technology companies create and optimize for the ultimate customer experience

  • Aastha Gaur - Senior Manager UX, Google
  • Tanya Jordan - UX Designer, Paciolan
  • Mariana Saneti- Senior Product Designer, Paciolan
  • Kirsten Jacobsen- Product Designer, Paciolan

11:40a – 11:50a: Wrap Up

Please check back frequently to view updates to this year's agenda. 
*Please note that session titles, speakers, content, and times are subject to change. 
All times shown are Pacific Time.