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Star Awards Voting Open

15th ANNUAL STAR AWARDS

The PACnet Star Awards recognize standout achievements across all Paciolan client genres.  The awards acknowledge organizations that exceeded expectations and achieved uncommon results in ticketing, marketing, or fundraising. With all of the challenges of 2020, the focus is on strategic pivots, revenue retention, and innovation during the pandemic. We will host the Star Awards ceremony virtually on Tuesday, February 23 where the finalists and the winners will be honored. 

An unprecedented number of nominations came in this year showing how resilient our community is! Your nominations have been reviewed and pared down to a select set of finalists in each category. 

Voting is now closed. Thank you for helping select this year's stars! Join us on February 23rd when we announce the winners.

 

Newcomer of the Year

QUALIFICATIONS

A new Paciolan community member who has hit the ground running and fully embraced Paciolan's technology and services to achieve game-changing results in their first year on the platform. This organization has leveraged best practices and strategic partnership integrations to sell tickets, raise money, and drive engagement.

EASTERN MICHIGAN UNIVERSITY: Adopting All Technologies

Eastern Michigan came on board with Paciolan and fully embraced the full toolkit of products to push innovative campaigns in a unique year.  The Eagles team pushed the envelope on creativity to develop several non-traditional revenue opportunities and drive best practices across all Paciolan platforms.

  • Launched various non-traditional revenue initiatives such as a Virtual Golf Outing and Merchandise Boxes that proved to increase ticketing revenue by 30% from 2019.
  • Maximized the Adobe Marketing Automation & Salesforce integration by using form collections in unique initiatives such as Kid’s Club and Merchandise Boxes and traditional lead generation form placements to build new account contacts.
  • Pushed the “Eagles Will Fly” campus initiative through all marketing platforms and eVenue upsell opportunities and had great response through social advertising push.
  • Committed to educating their customers by creating a resource library on their eVenue page with numerous educational videos.
  • Maximized eVenue functionality to create an easy, mobile-friendly shopping experience.

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UNIVERSITY OF DELAWARE: Ticketing and Fundraising Excellence

Delaware started with a bang when they launched with Paciolan in mid-December 2019 by offering mobile ticketing from the beginning, immediately going on sale with basketball, Brett Young, Natalie Grant, and the Globetrotters.

  • Within the first few months, the team got their feet wet quickly with all things Paciolan, including:
    • Launched football renewals with a PURL
    • Tracked renewal calls through Salesforce.
    • Created multiple eQuery live excel reports for real-time tracking of YOY and YTD sales, renewal rate, and new season sales.
    • Utilized Ballena for the first-ever seat and parking selection process in their newly renovated stadium
  • Launch: Zero ticket issues related to change in ticket provider for basketball and two shows
  • Mobile adoption stats: 32% for basketball; 50% for concerts/shows
  • Donor data: Their sales and service teams can see ticketing and giving data for each ticket holder in one place
  • Football:  72% renewal rate before the pandemic; all positive fan feedback around Ballena process
  • Repayments:  60% of season ticket members submitted an online form that automatically updated their PLO stage

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SOUTHERN METHODIST UNIVERSITY: Enriching the Fan Experience

SMU embraced the fully mobile strategy onboarding as a Paciolan client this year and pushed the envelope in moving into a contactless world while using all the tools available to provide a seamless game day experience. SMU also maximized its online presence to create a customer-friendly experience and easy conversion opportunities in a unique season.

  • Maximized the eVenue experience for all SMU customers by utilizing PYO maps for a social distancing selection process, driving donors to “Be a Good Teammate” by deferring revenue to fundraising, and many more items.
  • Pushed fans to go 100% mobile by implementing NFC contactless entry at all venues and utilizing My Account 2.0 for ease of ticket management.  Provided outstanding education through dedicated webpages and zoom calls.
  • Implemented unique fundraising initiatives such as the Mustang Sack Club & Have My Homecoming to drive fundraising revenue.

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Innovation of the Year

QUALIFICATIONS

Celebration of an idea, program, or tactic truly representing a "new way" of doing things while also generating value. It has been a challenging year, so we are looking for anyone who has made the best "Pandemic Pivot" of 2020 with a creative innovation or program that inspires us all.

UNIVERSITY OF NEBRASKA: Sea of Red Virtual Sellout

Nebraska saw massive success with their creative Sea of Red Virtual Sellout Campaign and their Day by Day Donation Campaign, resulting in a total of $7.8M raised.

  • The Sea of Red Sellout gave Husker fans the opportunity to (virtually) fill Memorial Stadium and collect commemorative items unique to the 2020 season that resulted in:
  • Day by Day Fund Campaign allowed season ticket holders the ability to designate any 2020 payments already made to the Day by Day Fund as a 100% tax-deductible credit or for donor priority points (not tax-deductible), resulting in $7.1M in converted donation revenue.

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IOWA EVENTS CENTER: Early Return of Arena Events

The Iowa Events Center was able to host some fantastic events this year, including Professional Bull Riders and Disney on Ice but had to get creative with how best to manage in a reduced, socially distanced capacity.

  • To execute a safe seating environment, IEC created a POD group system.  
    • POD seating was set in groups of 2-6 seats; fans had to purchase all seats within a selected group. 
  • Developed a report showing pod seats by open/sold and by show and price, which allowed staff to rearrange pod seats to manage demand.  
    • Created an additional report to run hourly and alert staff when corrections were needed. 
  • In addition to POD seating, IEC also introduced new safety precautions, including mask use within the venue, organized gate entry, hand sanitizer stations, increased sanitization of high-contact areas, minimized concourse equipment, and health screenings for event staff. 
  • Despite the reduction in capacity and uncertainty around demand, their year's Disney on Ice run was still a huge success and managed to generate around 60% of the revenue compared to last year. 

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PACIFIC NATIONAL EXHIBITION: Reimagined In-Person Events

In 2020, PNE opted for innovation and creativity to move forward during an incredibly daunting time. Pivoting from their traditional events, PNE reimagined a series of in-person attractions that proved to be a huge hit for guests. This included creating their “Party in a Box” program, a Taste of the PNE series - Mini donut and Car-B-Q editions, and repositioning their amusement park for a Drive-thru Fair and drive-thru Winter Lights events through Paciolan's ticketing software. With a new online booking best practices approach, they implemented staggered time-based reservations and all-electronic ticket delivery.

  • Through their ticketing brand, Ticket Leader.com & PNE processed over 175,000 reservations and tickets since the beginning of April for events.
  • Leveraging customized calendar functions on PNE's eVenue ticketing pages, 96% of the 175,000 tickets were purchased online, and 99% of these were delivered via print-at-home or mobile tickets.
  • Launched new online calendar-based purchase functionality that optimized the purchase flow regardless of the device being used by the customer.
  • Continued to ticket off-site venues and acquired new ticketing business throughout the year, including the VanDusen Festival of Lights and Best Buy Tech Wonderland.

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UNIVERSITY OF MAINE: Student COVID-19 Testing Process

The University of Maine had completed pre-selected population COVID-19 testing but needed a solution for random and surveillance testing of the student body and employees.

  • Using the Paciolan Student Upload Processes, all students were loaded into the Paciolan database. Those randomly selected by the university were assigned a 'seat' and sent a mobile ticket with their testing date/time.
  • Using Paciolan's Access control systems, students were scanned as they entered the testing facility.
  • Live Excel reports from eQuery were developed and utilized for University officials to track those who attended, and those who did not could be easily communicated to reschedule.

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STANFORD UNIVERSITY: Tree House

Stanford’s inability to welcome fans to their football stadium left a huge void to be filled. Still, they used it as an opportunity to highlight their rich history and tradition, foster a one-of-a-kind gameday atmosphere, and create a positive impact on our communities and environment. They teamed up with Lowe's, who donated 470 trees, which were staged in the lower level and endzones of Stanford Stadium to create a home-forest advantage. After the season, the trees will be donated to local nonprofits and public works departments to be replanted in Bay Area communities. Watch the Tree House come to life.

  • There were three branches of the program, and each included a commemorative Stanford football t-shirt and pair of socks, both made with REPREVE recycled yarn from post-consumer plastic bottles. Other perks and prizes included discounts to Fanatics, which varied by price level, inclusions to our weekly "insider" email, an invitation to a virtual event with the Stanford football program, and tickets to the 2021 Stanford football home opener.
  • Sold 675 Tree House memberships for over $66,000 to customers from four countries and 42 states and counting! Over 100 of these customers are new to file!
  • 11 different nonprofits will replant all 470 trees in the new year and span 40 miles north and 20 miles south of campus. Altogether, these trees will sequester over 1,000 metric tons of carbon dioxide - equivalent to driving 2.5 million miles or enough to offset 39% of Stanford’s annual travel emissions from student-athletes. Lastly, nearly 11,000 post-consumer bottles were reused and recycled to make our sustainably sourced Tree House shirts and socks!

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Star of the Year

QUALIFICATIONS

An organization achieving outstanding results in ticketing, marketing, and fundraising. Star of the Year winners embrace and evangelize innovative strategies and new technologies while developing successful programs to engage fans and drive revenue. They leverage the various Paciolan platform-tools' combined power to drive exceptional results.

VIRGINIA TECH: Innovative Revenue Generation Programs

Virginia Tech was limitless in their push of new, innovative revenue-generating strategies, as well as pushing out great communication content to help stay engaged with their fans, ticket holders, and donors in such a unique time.  This team’s ability to utilize all Paciolan products and collaborate on a full, comprehensive rollout plan for all ticketing, marketing, and fundraising items, helps push them as a continuous best practice contributor across the client base.

  • Launched various non-traditional revenue-generating initiatives, utilizing all Paciolan platforms to push their customer base, including a Virtual Sellout, Pieces of Home Subscription Box, Pledge Per Touchdown, VT-UVA Giving Challenge, the Keep Jumping Fund, and many more.
  • Received 125+ pledges per touchdown, including Bruce Arians’ (Head Coach of NFL’s Tampa Bay Buccaneers) $100 pledge per TD, and generated approximately $825 per touchdown with over $20k in the initiative.
  • Maximized fundraising opportunities of PACFund and pushed various new donor campaigns, including Recent Graduates, Sport Specific giving, and Gift of a Membership, and heavily endorsed online giving through eVenue with unique online fundraising experiences.
  • A superuser of Adobe Marketing Automation, Salesforce, and Digital Marketing services for heavy lead generation, engagement practices, and continuous automated contact management with the help of the IMGL Ticket Solutions group and Hokie Club.
  • Utilized various builds of SIDEARM content pages to drive customers to information hubs that then link out to marketing automation forms, eVenue pages, and other data collection/distribution items to help drive database growth for future conversions.

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OKLAHOMA CITY CIVIC CENTER MUSIC HALL: Safe Reopening Strategy

By utilizing all the ticketing, marketing, and access technology available today, Oklahoma City Civic Center Music Hall put together a patron friendly and safe reopening strategy to encourage all to attend their socially distanced in-person live events while also promoting sales for live stream events.

  • Launched reopening campaign with Covid safety guidelines & new mobile digital tickets strategy. A reopening video launched October 13 highlighting all-new safety standards, mobile digital ticket options, and new pedestals and handhelds for touchless entry.
  • Successfully rolled out MyAccount2.0 features for a more enhanced ticket management experience.
  • Created an automatic pin number lookup, which enables patrons to link existing Paciolan accounts to a username and password of their choice in a self-service format empowering them to manage their entire online experience & tickets independently.
  • Created and launched an efficient and easily manageable digital sales and access code distribution model to sell and support Live Stream events for patrons during Covid.  A limited-run marketing automation campaign was created as a reminder for patrons starting with a “Your on-demand video is now ready to view” email through a “Don’t forget to view your on-demand video!” 
  • Successfully managing and selling socially distanced events with a socially distanced Pick Your Own Seat map.

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UNIVERSITY OF OKLAHOMA: 100% Digital Strategy and Revenue Retention

The University of Oklahoma accelerated its digital strategy by going 100% contactless for their fan experience but didn’t stop with just ticketing. With the help of the Sidearm App, Parkhub, their concessions and merchandise partners, and 100 Alvarado Pedestals, they went all-in on the digital experience.

  • OU utilized Adobe forms to capture season ticket holders and donors’ decisions, which resulted in over 27,000 form submissions in a condensed timeline.
    •  FB21 Ticket Rollover  = 57.5%
    • FB21 Donation Rollover = 56%
    • The Sooner Relief Fund was activated during the pandemic to capture new unrestricted donations, ticket payments, and priority seating donations from those wishing to offset anticipated revenue shortfalls….resulting in $4.8M in total gifts.
  • The Sooner Club activated the Philanthropic Lead Score System – a rating based on financial indicators and engagement behaviors (web tracking, email opens, form submits) through Adobe.
    • Launched drip campaigns aimed at lead nurturing through an automated process based on web tracking or high capacity prospects
    • Implemented new ways of attracting future donors through eBooks via LinkedIn social ads for business professionals and virtual events, including Women’s Philanthropy Network, Preseason Kickoff Events, Storytime with donors with children, and Football National Signing Day Event.
  • Oklahoma launched the department-wide FanBase initiative to identify better prospects for philanthropic and premium seating opportunities to create additional fan insights.
    • It established a lead list of 4,500 of 16,000+ season ticket holders who exhibit indicators of higher capacity. Within 45 days, this resulted in $1.9M in new revenue.

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12TH MAN FOUNDATION – TEXAS A&M: Hosted the Most Fans in 2020

Texas A&M and the 12th Man Foundation safely hosted 24,073 fans at Kyle Field for the season opener vs. Vanderbilt on September 26th. It stood out as the largest sporting event since Super Bowl LIV.  Texas A&M would go on to safely host 99,503 total fans across four games during the 2020 season.

The 12th Man Foundation has rallied together to execute our 2020 Revenue Preservation campaign, a multi-faceted, three-phase plan designed to confront the massive financial challenges facing our organization and Texas A&M Athletics with integrity, innovation, and efficiency.  This campaign’s importance was underscored by the fact that over 50 percent ($76 million) of Texas A&M Athletics' operating budget is directly funded by 12th Man Foundation donors and ticket buyers of all Aggie sports. Football tickets and contributions, in particular, are the lifeblood for Aggie Athletics, accounting for $65.4 million of the athletics department's revenue.

  • The Revenue Preservation campaign has successfully mediated the significant financial strain brought on by this challenging year.
  • Created/distributed 8,238 personalized forms via email to present season ticket holders with the option to opt-in (keep tickets) or out (receive refund/donate/credit options) of the season. 
    • Forms allowed for combinations of each opt-out option and were also accessible to staff for over-the-phone assistance.
  • In addition to safely hosting 99,503 total fans at Kyle Field this season, the combined efforts during Phase I and Phase II of the campaign resulted in $ 5.4 million worth of donations converted from canceled seat contributions. 
    • They also retained $11.7 million to be credited toward 2021 season tickets of a total of $29.6 million eligible for a refund.  
  • While phase III is still in progress, as of Dec. 18, 2020, the revenue preservation campaign has totaled $10.08 million in converted philanthropic annual donations and $17.3 million in credits toward future seasons.

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