EASTERN MICHIGAN UNIVERSITY: Adopting All Technologies
Eastern Michigan came on board with Paciolan and fully embraced the full toolkit of products to push innovative campaigns in a unique year. The Eagles team pushed the envelope on creativity to develop several non-traditional revenue opportunities and drive best practices across all Paciolan platforms.
- Launched various non-traditional revenue initiatives such as a Virtual Golf Outing and Merchandise Boxes that proved to increase ticketing revenue by 30% from 2019.
- Maximized the Adobe Marketing Automation & Salesforce integration by using form collections in unique initiatives such as Kid’s Club and Merchandise Boxes and traditional lead generation form placements to build new account contacts.
- Pushed the “Eagles Will Fly” campus initiative through all marketing platforms and eVenue upsell opportunities and had great response through social advertising push.
- Committed to educating their customers by creating a resource library on their eVenue page with numerous educational videos.
- Maximized eVenue functionality to create an easy, mobile-friendly shopping experience.