Turning on Eloqua’s Predictive AI features is the first step toward a smarter marketing strategy. While the AI works in the background to collect data, the true value lies in how you interpret the results. Our marketing automation team recently attended an Oracle University session that deep dived into Eloqua’s Predictive AI dashboards. Here are a couple of takeaways that can help shape your strategy when using these tools:  Send Time Optimization (STO): Data Driven Delivery Instead of...

AI in Oracle Eloqua is here, and it’s ready to elevate your email marketing strategy. Whether you're a PAC Mail or Marketing Automation...

Football season is upon us! Here are some best practices the Marketing Automation team recommends to help you make the most of this...