In the past several months, many clients have been preparing for high demand on-sales as the concert industry has thrived in its return in 2022.  Clients have seen tremendous interest and sales for largely popular artists such as Eric Church (Wells Fargo Arena) & Zac Brown (South Dakota State).  To provide the best consumer experience, clients have worked with our eCommerce team to implement Queue-It to help manage site access and inbound traffic.

Recent On Sale Success Details:

• 35+ On-sales that implemented Queue-It in 2022 (to date)
• College Athletics clients hosted high demand concerts this Spring/Summer, totaling 50k+ tickets sold in first hour of combined on sales
• Performing Arts clients hosted numerous high demand series that result in almost 40k+ tickets sold by ONE client in first hour of on sale

The University of Notre Dame launched their annual alumni lottery presale for the upcoming football season, and implemented suggested opportunities throughout the sales flow to drive larger investements by their customers.  The Irish team created various scenarios to promote their Shamrock Pass item, create awareness of their mini plan offerings, drive easy adoption of their premiere night game vs. Stanford, and easily upsell parking and/or hospitality options for games selected.

Early Returns:

• 130+ Shamrock Passes sold
• 1,100+ Mini Plans Sold
• 200+ Hospitality Upsells Claimed
• 4,800+ Parking Upsells Claimed
• Over $550k+ revenue generated from Upsell Claimed items

The University of Nebraska is currently running a Mini Plan campaign and are utilizing a multi-channel approach to increase demand via platforms such as Display and YouTube while capturing that demand by running a Google Search campaign. Working with their digital marketing strategist, the Cornhuskers team also built out a social campaign to help solidify our demand creation and capture efforts.

For the social campaign, Nebraska is targeting a CRM list of new football ticket transfer accounts generated in the 2021 season and built out an ad set targeting those individuals, while also building a look alike ad set in Facebook to generate additional engagement. Both ad sets currently have a higher ROAS than traditional Retargeting and Affinity ad sets.  

Results (to date):

• 775k+ Impressions
• 5k+ Clicks
• $6.5:$1 ROAS
• $60k+ Revenue Generated

Mississippi State & the Bulldog Club teams launched two initiatives this Spring:

1. End of Year Survey for Baseball Customers (All ticketed patrons)
   • Focused on various categories: Gameday Experience, Renewal Intent & Attendance Factors
2. Outreach to Graduating Seniors to Update Contact Information
   • Validates leads for Young Alumni offerings
   • Provides valid contact information for strong leads for all other Mississippi State Athletics outreach

These two initiatives were launched utilizing Eloqua forms, easily created by the Mississippi State team, and embedded into outgoing communication via email.  The ease of this creation through Eloqua allowed Mississippi State to be creative in the data chosen to be collected.

Results:

• Averaged 500+ responses for surveys sent for last three (3) home series for Baseball
• 650+ responses to date for end of year survey for Baseball
• 600+ responses to Outgoing Senior communication

Rutgers implemented an Eloqua landing page to coincide with the exciting announcement of their Men's Basketball team selection to participate in the NCAA Men's Basketball Tournament. Loaded with content and acting as a hub for their fanbase, it included an embedded form submission opportunity garnering 150+ leads within the first 24 hours and 200+ deposits placed within the first 48 hours.

Results:

• 6k+ views
• 4,500+ unique visitors
• Average page visit: 8.2 minutes
• 176 form submits

If you have questions on executing Eloqua Landing Pages, don't hesitate to get in touch with your Marketing Automation Specialist and/or your Client Partner.

The Philadelphia Flyers, like many clients, faced challenges with event postponements and/or cancellations.  To help better serve their customers, they unlocked the Internet Exchange functionality, allowing customers to exchange events when desired easily.  

Results:

• Email sent 24 hours before the event
  • 68% open rate
• 1,100+ online exchanges
• 2,000+ total tickets claimed

If you have questions on executing Online Exchanges, please get in touch with your Customer Support and/or your eCommerce Operations Specialist.

For their 2022 season ticket renewals, Minnesota's team launched a new option allowing ticket holders to opt-in for auto-renewal when proceeding into the 2023 campaigns and beyond.

Results:

• Football:  3.77% of Renewed Accounts
• Men's Hockey:  3.85% of Renewed Accounts
• Men's Basketball:  4.24% of Renewed Accounts

If you have questions on how to execute an Auto-Renewal strategy, please contact your eCommerce Operations Specialist and/or your Client Partner.

The Williams Education Fund launched their first auto-renew option to donors during the 2021 giving year. Working with FanOne in preparation for the 2022 renewal launch, the team created a digital form to ask for an increase in each donor's currently scheduled pledge.

Kansas' team created a straightforward "opt-in" opportunity for these highly engaged donors to increase their investment in Kansas Athletics by either increasing their gifts in the 110% program or going to the next donor level. 

Results:

• 533 Donors Opted In for Auto-Renewal
• 339 Donors Opted In for 110%
• 132 Donors Opted In for Next Level

If you have questions on executing Eloqua Forms, please contact your Marketing Automation Specialist and/or your Client Partner.

Dynamic Search Ads provide expanded coverage for selected pages on your site. Google automatically pairs search terms to your site from on-page content, generating dynamic headlines and the most relevant landing page for the event or item the user searched. Early results have shown nearly double the conversions and revenue generated from traditional search ads at a similar cost per acquisition.  

Results:

• 27% click-through rate
  • 28% higher than standard ads
• $50:$1 ROAS
  • 35% higher than standard ads

If you have questions on executing Dynamic Search Ads, please contact your Digital Marketing Strategist and/or your Client Partner.