Wells Fargo Arena & South Dakota State University: High Demand On-Sale Success
In the past several months, many clients have been preparing for high demand on-sales as the concert industry has thrived in its return in 2022. Clients have seen tremendous interest and sales for largely popular artists such as Eric Church (Wells Fargo Arena) & Zac Brown (South Dakota State). To provide the best consumer experience, clients have worked with our eCommerce team to implement Queue-It to help manage site access and inbound traffic.
Recent On Sale Success Details:
- 35+ On-sales that implemented Queue-It in 2022 (to date)
- College Athletics clients hosted high demand concerts this Spring/Summer, totaling 50k+ tickets sold in first hour of combined on sales
- Performing Arts clients hosted numerous high demand series that result in almost 40k+ tickets sold by ONE client in first hour of on sale
If you have questions on properly executing a high demand on sale, please reach out to your eCommerce Operations Specialist and/or your Client Partner.