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Ballena Toolkit

You are in the right place if you have just completed your renewal campaign or made final touches to your venue renovations. This toolkit serves as your comprehensive guide to maximizing the integration of Ballena and Paciolan products. 

 

Let's delve into dynamic operational strategies, compelling use cases, and innovative marketing insights tailored to enhance the customer experience and boost revenue growth.

Marketing & Communications

As your timelines are determined for launch, be proactive in your educational messaging to your customers to drive awareness and comfort when your selection process starts. Make sure to provide plenty of lead time for education on how to access the Ballena seat selection site and successfully selecting, upgrading or adding seats and/or parking.  

Utilize Paciolan's marketing products to help initiate communication and also track on the reach that your messages made by reviewing the opens & clicks made by customers. Check out the examples below and reach out to your Digital Marketing specialist and/or your Ballena Specialist if you'd like to discuss these items.

Initial Outreach & Automated Reminders

The University of Arizona utilized the Marketing Automation product to push detailed information using a structured communication timeline to provide valuable lead time for their customers.  As their selection process neared, Arizona coordinated automated reminders to help further engagement and education of upcoming selections to better the customer experience and awareness.

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Data Integration Based Messaging

Seat selection processes are one of the most highly sensitive processes clients implement annually as it is necessary to make sure all customers are provided detailed outlines of the process, their selection times, and frequently asked questions.  Using Paciolan's marketing platforms, Ballena's data integration can now further enhance your messaging to your customers as you push the time-sensitive messages at your desired cadence.

Below are examples from Houston, Mississippi and Iowa to show various examples of detailed messaging to their customers databases:

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