Ballena Toolkit:
Marketing & Communications
As your timelines are determined for launch, be proactive in your educational messaging to your customers to drive awareness and comfort when your selection process starts. Ensure ample lead time is provided for education on accessing the Ballena seat selection site and successfully selecting, upgrading, or adding seats and/or parking.
Utilize Paciolan's marketing products to help initiate communication and track the reach of your messages by reviewing the opens & clicks made by customers. Check out the examples below and contact your Digital Marketing specialist and Ballena Specialist if you want to discuss these items.
Initial Outreach & Automated Reminders
The University of Arizona utilized the Marketing Automation product to push detailed information using a structured communication timeline to provide valuable lead time for their customers. As their selection process neared, Arizona coordinated automated reminders to help further engagement and education of upcoming selections to better the customer experience and awareness.
Data Integration Based Messaging
Seat selection processes are one of the most highly sensitive processes clients implement annually as it is necessary to make sure all customers are provided detailed outlines of the process, their selection times, and frequently asked questions. Using Paciolan's marketing platforms, Ballena's data integration can now further enhance your messaging to your customers as you push the time-sensitive messages at your desired cadence.
Below are examples from Houston, Mississippi and Iowa to show various examples of detailed messaging to their customers databases:
