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Performing Arts

Turn to Paciolan to empower your organization with innovative technologies to engage patrons and create memorable experiences. We’ll put you back in the director’s chair and in control of your ticketing, brand and patron relationships. 

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Consumer Friendly Experience

Our customer-friendly, mobile technology enables your patrons to elevate their ticketing experience, making it easy to buy, transfer, or exchange tickets, manage accounts, and enter your venue using their phone.

Patrons gain access to convenient features including interactive seat maps to pick their own seats, increasing conversions and sales. Mobile ticketing and account management features enable patrons to transfer or exchange tickets and manage every aspect of their accounts with ease.


  • Buy tickets with an intuitive mobile purchase process including a pick-your-own seat map.
  • Renew subscriptions, make donations, select designer series or purchase single tickets for upcoming shows. 
  • Take advantage of enhanced integration with Apple Wallet that includes comprehensive customization options.
  • Provide you patrons with a virtual view of your venue to preview their seats with an integration into Ballena Technologies.


Build and Manage Events, Sell More Tickets

Paciolan’s industry-leading, reserved-seat ticket solutions enable you to manage your ticket sales and service customers more effectively and efficiently.

Build events, sell and manage inventory, and adjust pricing through powerful and intuitive tools. With deep integration between ticketing and fundraising, your staff gains deep insight into each patron profile, allowing you to foster and manage lifelong relationships.


  • Set up events, manage inventory and sell tickets utilizing intuitive processes and tools.
  • Take advantage of mobile responsive features to view patron profiles and manage back office functions from a mobile device.
  • Grow revenue and sell more tickets with powerful event and inventory management features.
  • Manage subscribers, donors and patron relationships with exceptional customer service.


Raise the Bar on Fundraising

Exceed development expectations with integrated fundraising tools.

Paciolan’s integrated ticketing and comprehensive fundraising solutions work seamlessly to create revenue for your development organizations. 


  • View every interaction with your organization with a holistic view of all donor information in a single location.
  • Gain real-time access to account data, ticketing, donation summaries, transaction history, membership levels, and more.
  • Enable patrons to leverage responsive design features including account management tools on screens of all sizes.
  • Give donors access to their up-to-date donation information digitally.


Reach Patrons and Sell Seats with Distribution Partners

Maximize your reach with broad distribution channels that complement your ticketing strategy through our API platform.

Make sure your tickets are available to your patrons, wherever they may be, with a comprehensive distribution strategy. Through Paciolan’s distribution partners, organizations have specialized tools to access more patrons and sell more tickets.


  • Deliver complementary functionality to your patrons through a wide variety of partnerships that integrate tightly into Paciolan.
  • Ensure that your attendance and revenue reaches maximum potential with our innovative distribution partnerships.
  • Leverage a comprehensive, omni-channel distribution strategy to reach more patrons and sell more tickets.


Deliver the Right Message to the Right Patron at the Right Time

Connect with your patrons, customize engagement and ensure improved sales with our suite of digital marketing services.

The Paciolan suite of marketing services enables you to acquire new patrons and remarket to existing customers to fuel your sales funnel and maximize ticket sales.


  • Deliver efficient digital marketing campaigns to acquire new patrons. 
  • Leverage programmatic technology to reach patrons and donors, convert interested customers, and drives ticket sales.
  • Maximize revenue and reach with extensive partnerships with Google, Facebook, and other performance marketing technology leaders.

Marketing Automation + CRM

Personalize Communication with Highly Intelligent Technologies

Create, deploy, and automate customized campaigns to nurture leads, engage and retain patrons.

Rich CRM and marketing automation technologies combine to form a holistic solution to grow relationships by engaging targeted patrons with customized messages.


  • Track qualified leads for group sales and retention teams through Salesforce CRM. 
  • Empower your staff with tools to engage patrons and grow subscriptions, designer series or group sales along with new gift and major donors.
  • Provide your core customers a unique experience (Personalized URLs) by dynamically populating content unique to them with marketing automation. 
  • Deliver personalized messages tailored to each patron based on behavior or pre-triggered events.


The Perfect Pairing of Data and Analysis

Set yourself up for success with rich business intelligence derived from your organization’s data.

View your organization’s key metrics with visual dashboards and reporting that includes ticket sales, fundraising, marketing, attendance, and customer behavior. 


  • Better measure performance across all key aspects of your business.
  • Analyze revenue streams and measure sales versus annual budget targets or historical data for deeper insights into your business.
  • Identify trends to tailor programs that maximize your sales growth and enhance the customer experience.
  • Efficiently make informed, data-driven decisions in real time to impact your bottom line.

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Want to Learn More?

If you are interested in learning more about our services and all of the ways that we can help you, please contact us today.

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