The purchasing journey doesn't need to end when the ticketing transaction does. In fact, it's just beginning.

Every new account from a ticket transfer could be your next patron or subscriber. Yet many venues are overlooking this powerful opportunity.

Add-On Variety Offers Harvard offers a variety of merchandise add-on opportunities across multiple sports, including a Teddy Bear add-on for their annual Teddy Bear Toss game. For more information, please reach out to your eCommerce Operations Specialist and/or Client Partner. Student Ticketing Digital Campaign DePaul University uses social media and PAC Live add ons to drive students to their games. Social media post walks students through the purchase flow and offers FREE b

Sell Out Communication Using several best practices, Rutgers is promoting the SeatGeek partnership to earn extra revenue with their sold out volleyball game vs. Nebraska. These best practices include: - Emails - PAC Live Messaging - Social Media - Press Releases For more information, please reach out to your Client Partner and/or Marketing Automation Specialist. Bowl Bound Interest Form After gaining their 6th win, North Texas began promoting an interest form to capitalize on

Fall Donor Acquisition As the football season starts to heat up, the Terrapin Club launched their Fall Acquisition Campaign with the goal of bringing in new donors to support Maryland Athletics. The campaign is focused on reaching individuals who have shown an affinity for Maryland Athletics across all sports or have engaged with athletic pages, as well as audiences with a demonstrated interest in philanthropy and causes within a 50-mile radius of College Park. In addition, w

Chris Carney:   Another year, another Dreamforce in the books. I went into my 7 th  Dreamforce thinking it would be my last. For the uninitiated, it can be quite overwhelming. Between the travel, the masses of people, and the sheer volume of content I thought going in that this might finally be the year that the hassle of Dreamforce outweighed the benefits of attending – I was quickly proven wrong. As seasoned Dreamforce veterans at this point, the Paciolan admin team did a p

The hiring of a new head coach brings about a lot of excitement to a program, but with that excitement also comes massive opportunity as a department to increase revenue, generate new leads, tap into new markets and grow your database. Here are some of the things you should look to do to capitalize on the momentum of a new Head Coach.

Learn how athletic departments, performing arts venues, and entertainment organizations can jumpstart demand when organic interest lags. Actionable strategies, real examples, and insights from Paciolan’s digital team.

The Fisher Center at Belmont University successfully staged the world premiere of "DOLLY: A True Original Musical," a monumental undertaking that involved 49 shows and drew 77,000 attendees from all 50 states. Discover how their partnership with Paciolan ensured a flawless experience, setting a new standard for world-class productions!

In-Season Football Campaign Tiger Athletic Foundation’s in-season football campaign is designed to drive donations by engaging both a targeted donor list and fans within a 3-mile radius of Tiger Stadium. Our messaging leverages school pride and a sense of urgency to inspire supporters to act and amplify their impact on LSU Athletics. Each week leading up to game day, we rotate between the general Team TAF creative and matchup-specific visuals, ensuring fans receive timely, re

Post-Event Thank You & Re-Engagement Texas Tech sends automated “Thank You for Attending” emails following Football, Soccer, and Volleyball games. These emails are delivered the day after a fan attends a game and include links to purchase additional tickets, exclusive offers, promo codes, and details about upcoming events. The campaign specifically targets fans who have not yet purchased tickets for future games. For more information, please reach out to your Marketing Automa

BUY Week Deals The Terrapins released a week of deals over their football buy week and used the weekend to make one last push for all offers.  For the week, they generated an extra $10K in incremental revenue for emails alone on these offers.  For more information, please reach out to your Client Partner. Sellout Tracking & Engagement Houston worked with SIDEARM to create a splash page when visiting UHCougars.com to track towards selling out their next home game vs. Texas Te

Steve Krug argued in "Don't Make Me Think”, a guide for web usability, that people don't want more choices. They want the right choices. In the quest to maximize AOV (average order value) and grow revenue it can be tempting to pack in as many cross-sell add-ons to a cart as possible.

Pepperdine Athletics Announces Partnership with Paciolan for Enhanced Ticketing & Marketing Solutions

Push notifications cut through the noise, hitting the lock screen in real time with urgency and impact like no other channel can deliver....

It’s the best time of the year, college football is starting, basketball right around the corner, and as the weather cools we get to look...

One of the most important W's of a digital ad campaign is WHERE you will serve the ads. Typically that's in your immediate location, layered with interests or demos (WHO). But sometimes it's not! Sometimes, targeting different locations at strategic times (WHEN) can expand your target to reach audiences you might have missed in your initial campaign. Let's take a look at some different geo-targeting strategies to expand your WHERE.

Digital Access Pass Launch Louisiana Tech is utilizing the Digital Access Pass for student ticketing this year. They sent an email promoting the download of the pass along with information about their student rewards program, the Blue Bloods, ahead of their first ticketed event.  For more information, please reach out to your Client Partner. Limited Inventory Ballena Selection Auburn experienced extremely high demand and limited inventory, leading to a sell-out of season tick

App Engagement & Push Notification Implementation Kansas State University sent a targeted email promoting its official athletics app, which achieved a 16% open rate and resulted in 3,783 new downloads. The email included step-by-step instructions for fans on how to download the app and enable push notifications. Through these push notifications via Eloqua, fans were reminded to add their tickets to their mobile wallets, encouraged season ticket holders to load their full seas