The historic Fox Theatre and Paciolan, a leading ticketing, marketing and data solutions provider for live entertainment venues, announced today a multi-year extension to their 14-year relationship to enrich the customer experience.

Missouri State University announced today a new campus-wide ticketing and marketing technology partnership with industry leader Paciolan beginning in early summer. Through the collaboration, Paciolan’s digital ticketing platform will provide fans and patrons of Bears Athletics and all other on-campus events held at Great Southern Bank Arena or Juanita K. Hammons Hall for the Performing Arts an enhanced customer experience from purchase to event entry.

A 22-day, multi-touch automation campaign reactivated dormant patrons, generated a click rate over 4X the performing arts benchmark, and required zero incremental ad spend. Results at a Glance METRIC RESULT Lapsed patrons targeted 22,669 Opens | Open Rate (vs. 11% benchmark) 2,403 | 10.6% Clickthroughs | CTR (vs. 0.9% benchmark) 848 | 3.8% Tickets purchased 1,066 Influenced revenue $77,761 Incremental ad spend $0 The Client The Civic Center Music Hall is a multi-theatre perf

Season Ticket Change Request Landing Page + Form West Coast Entertainment launched a personalized landing page with an embedded Eloqua form, allowing subscribers to view their current season ticket details and submit change or upgrade requests in one streamlined experience. Pre-populated subscriber details including performance date/time, seats, bill plan, price level, and account information, make it easy for patrons to review their package and submit updates in one place. R

Student On Sale with all PAC Live Tools Purdue put their athletics season tickets on sale, the "Boarding Pass" for the 2026-27 athletics year. As part of the process, Purdue implemented various new tools in PAC Live, including forms messages, add-on for the Ross Ade Brigade membership, and Apple / Google Pay to drive an easy shopping experience. In the first 3 weeks of being on sale, Purdue has sold 28% of season tickets with at least 1 add-on, and has seen 36% of transactio

Recent Grad Ticket Offering The Hokies launched the Recent Grad Ticket Package offering for this fall's 2026 football season, offering a season ticket option at the student ticket price, which includes a Hokie Club per seat gift. In the first week of being live, Virginia Tech has sold 110 season tickets to 77 different recent grads. For more information, please reach out to your Client Partner. Donation Add-On for Waitlists Texas launches waitlist at the end of each season t

WestCoast Entertainment faced a familiar problem: premium Lion King tickets resold at steep markups, with only some of that revenue flowing back to the venue. After activating Open Distribution, verified face-value inventory appeared directly on major resale exchanges — and the results were immediate. Across 11 performances, the venue unlocked $90,924 in new revenue, moved 1,224 tickets, and added 161 first-time buyers to its database.

Through the Paciolan and Wicket partnership, entry capabilities reach a new level. Wicket's biometric technology will integrate with PAC io’s access management solution, PAC io Entry.

Wicket, the leading facial authentication platform provider in live events, today announced a new partnership with Paciolan, the industry leader in ticketing, fundraising, marketing, and analytics solutions for live entertainment organizations. Through this partnership, colleges, arenas, and performing arts centers using Paciolan will be able to leverage Wicket’s facial authentication technology to streamline ticketing operations, reduce friction at venue entry, and get fans

Stadiums are no longer just about high scoring offenses, tough defenses, and fan experiences. They now are key assets that bring in additional revenue to the ever-changing landscape that is college athletics.

Protect your sender reputation and improve email deliverability. Required setup due by April 27, 2026 If your organization sends emails through Salesforce - whether that's donor acknowledgements, campaign updates, or follow-up communications - making sure those emails actually reach the inbox matters. DKIM (DomainKeys Identified Mail) is one of the most important authentication standards you can implement to protect your sender reputation and ensure deliverability. This gui

Turning on Eloqua’s Predictive AI features is the first step toward a smarter marketing strategy. While the AI works in the background to collect data, the true value lies in how you interpret the results. Our marketing automation team recently attended an Oracle University session that deep dived into Eloqua’s Predictive AI dashboards. Here are a couple of takeaways that can help shape your strategy when using these tools: Send Time Optimization (STO): Data Driven Delivery

Subscription Renewal Confirmation & Thank You Popejoy Presents implemented an automated subscription renewal confirmation email sent the day after purchase. The email uses the Personalization Manager app to populate key account details such as subscriber name, account number, and total paid amount, providing patrons with a clear and branded confirmation of their renewal, along with important information. For more information, please reach out to your Marketing Automation Spec

Rep Goals Salesforce Dashboard The University of Louisiana at Lafayette (ULL) has implemented a custom Rep Goals object in Salesforce to effectively track and manage donation efforts. At the start of each fiscal year, a record is created for every Donor Representative outlining their annual targets. Through predefined logic, activities such as tasks and opportunities are automatically associated with these goals as reps log their work, leveraging Flows and roll-up summaries

PAC Live Bill Plan Implementation William & Mary is offering a multi-tiered installment model for season tickets, featuring a Pay in Full option alongside 2-month and 4-month payment plans. By providing clear, transparent schedule, they effectively lower the barrier to entry and provide an option at all budget levels. This approach increases the possibility of conversion by reducing immediate financial friction and build customer trust through disclosure of future payments di

The City of Lethbridge operates two busy entertainment venues: the Yates Theatre and VisitLethbridge.com Arena, as well as supports a separate City of Lethbridge department, The Galt Museum. Between concert tours, rentals, and theatrical productions from resident companies, New West Theatre, Hurricanes hockey games, and assisting with builds for the Galt Museum events, the Ticket Centre manages more than 170 show builds annually.

The landmark antitrust settlement from House v. NCAA, approved in June 2025, opened the door for universities to share revenue directly with student-athletes for the first time in college sports history. With distributions reaching up to $20.5 million per year, athletic departments around the country were left trying to figure out where this new budget line item was going to come from.

Sponsorship Visibility With basketball season winding down, Fairfield University in pushing single game ticket sales, along with single game sponsorships. To assist with this we added the logo of a local power company who is "powering" both men's and women's games, by adding the company logo to the event list page! For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager. Renewals How-To Materials Northern Arizona creat

Milestone Giving Campaign Following Coach Izzo's record-breaking 750th victory, Spartan Fund launched a dedicated donation page through PAC Live Campaign Pages. They used URL Parameters to direct fans to options of $75, $750, or $7500 donations in honor of the milestone. Donors contributing $ 7,500 received special benefits and incentives. The campaign targeted a specific audience of 14,000 patrons and raised $26,700 from 24 donors. For more information, please reach out to