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Got a Promoter Show?

You Got This.

In early 2024, Ole Miss' Vaught-Hemingway Stadium claimed the title of the largest venue and the only collegiate stop on the Morgan Wallen’s One Night at a Time tour.

Leveraging Paciolan Products and Services:

Ticket Designer

Fee Management

Seat Level Pricing

Marketing Automation

8,000 new accounts to the database

which yielded $350K new revenue

Read More in the Story

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"...It will be several million dollars at the end of the day that will come back to the athletics department, which is great. That's very welcome revenue in this time and age. We need to find those new and creative revenue streams."

Keith Carter

Ole Miss' Vice Chancellor for Intercollegiate Athletics

Benefits of a Promoter Show

Net New Ticketing Revenue

Additional event types yield new revenue opportunities.

The average concert ticket fee is 4x the average athletics ticket fee.

4x

Concert
Fee
Athletics
Fee
Business People Mingling

Good for Donor Relations

A presale or promotion as an exclusive touchpoint and additional benefit to offer donors.

Improve relationship and perception.

Gain Net New Patrons

Attract buyers who are not currently in your athletics database.

Transfer activity.

Opportunities to Market, Upsell/Cross-Sell.

Ancillary Revenue

Additional opportunities from Parking, Concession, Merchandise.

Boost local economy.

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9,000+

Live Events 

Non-College Athletic Games (2023)

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"Paciolan's track record is clear. We deliver amazing experiences together over 18 years. They have the expertise, processes, and technology to make everything happen."

Andrea Bigley
AEG

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"We were able to accomplish and exceed all our promoter's demands in relation to the on-sale process while also serving our customers the best experience in purchasing the seats they wanted to the show."

KATIE WISDOM

ASSISTANT ATHLETIC DIRECTOR AT THE UNIVERSITY OF MISSISSIPPI

One night in June 2024, Kyle Field hosted the largest US ticketed show - ever

How did it go?

“Our partnership with Paciolan proved invaluable in aligning with the promoter’s requirements for the record-breaking George Strait concert at Kyle Field. Their expertise in handling unique live events and their dedication to our vision played a significant role in our overall success.”

Trev Alberts 
Texas A&M Director of Athletics

Read More in the Press

Early Access Onsales to 12th Man Foundation Donors 

38,000 Donor Tickets Sold

Partners

Leveraging Paciolan Technology & Know How:

14 Distinct Onsales

Platinum Seat Markers

Seat Level Pricing + Management

We've Got Your Back

Paciolan expert consultants who are industry veterans in all types of live events.

We work with your promoters -- we can decode the ticketing letter.

From strategic needs to operational details, we can assist with every aspect of your event.

Combined Experience

60+ Years

The Tech to Get it Done

Let patrons choose their perfect seats with an intuitive, interactive experience. It’s easy to do with clear seat markers from the Pick Your Own map. Includes support for dynamic pricing tactics like flex pricing, assigning aisle seats and platinum seats to help generate additional revenue. 

PYO Map & Seat Markers

Artists want to connect with their most passionate fans. Design VIP treatment with Packages including tickets and limited availability experiences to drive ticket sales.

Seat Packages 

Extend easy access to special inventory. Using promo codes, let fans buy during pre-sales, limited access, or provide special inventory and pricing! 

Promos

Getting Started

Not sure where to start?  We've got you covered from booking to settlement, Paciolan's product, staff, service and knowledge are here to help you withy any aspect of your event, whether it be your first or fifth stadium show.

Colleagues Working Together

Strategy

What to Expect

Our team's years of knowledge is here to help guide you through ticketing letters and any questions you may have leading up to your onsales and then again prior to show date.

Consulting

Interested in putting on your own event.  Let's talk.  Paciolan's team can even help navigate the show booking process.

Business Video Call

Operations

Documentation and How-Tos

Need step-by-step directions on setting up your VIP Package? Contact us to find everything you need to build your event and go onsale using the latest Paciolan tools.

Reporting

Paciolan's reporting tools allow you to provide the reports your promoters expect and require in a standard package to make setup and management a breeze.

Let's do this!
Contact the PAC Team today.

The Learning Curve

Less Control

The promoter, not the athletics department, decides timing, schedule, and other processes.

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Different Expectations

As outlined in the "ticketing letter" -- can be daunting, with details and demands that don't exist the same way with your own events.

Reporting 

Reporting needs will be early and often, with summary and detailed reports needed for many stakeholders.