Got a Promoter Show?
You Got This.
In early 2024, Ole Miss' Vaught-Hemingway Stadium claimed the title of the largest venue and the only collegiate stop on the Morgan Wallen’s One Night at a Time tour.
Leveraging Paciolan Products and Services:
Ticket Designer
Fee Management
Seat Level Pricing
Marketing Automation
8,000 new accounts to the database
which yielded $350K new revenue
"...It will be several million dollars at the end of the day that will come back to the athletics department, which is great. That's very welcome revenue in this time and age. We need to find those new and creative revenue streams."
Keith Carter
Ole Miss' Vice Chancellor for Intercollegiate Athletics
As told to Inside the Rebels
Benefits of a Promoter Show
Net New Ticketing Revenue
Additional event types yield new revenue opportunities.
The average concert ticket fee is 4x the average athletics ticket fee.
4x
Concert
Fee
Athletics
Fee
Good for Donor Relations
A presale or promotion as an exclusive touchpoint and additional benefit to offer donors.
Improve relationship and perception.
Gain Net New Patrons
Attract buyers who are not currently in your athletics database.
Transfer activity.
Opportunities to Market, Upsell/Cross-Sell.
Ancillary Revenue
Additional opportunities from Parking, Concession, Merchandise.
Boost local economy.
9,000+
Live Events
Non-College Athletic Games (2023)
"Paciolan's track record is clear. We deliver amazing experiences together over 18 years. They have the expertise, processes, and technology to make everything happen."
Andrea Bigley
AEG
"We were able to accomplish and exceed all our promoter's demands in relation to the on-sale process while also serving our customers the best experience in purchasing the seats they wanted to the show."
KATIE WISDOM
ASSISTANT ATHLETIC DIRECTOR AT THE UNIVERSITY OF MISSISSIPPI
One night in June 2024, Kyle Field hosted the largest US ticketed show - ever.
How did it go?
“Our partnership with Paciolan proved invaluable in aligning with the promoter’s requirements for the record-breaking George Strait concert at Kyle Field. Their expertise in handling unique live events and their dedication to our vision played a significant role in our overall success.”
Trev Alberts
Texas A&M Director of Athletics
