Drive Revenue Growth with Actionable Data
When data lives in different systems, you're forced to piece together an incomplete puzzle.
Countless hours and spreadsheets hunting for answers. Big opportunities slipping away because you can't move fast enough.
Every delayed decision feels like money left on the table.
Welcome to Paciolan iQ, your steadfast partner in data transformation.
We combine powerful Master Data Management (MDM) and Data Warehouse as a Service (DWaaS) to create a dynamic data ecosystem that evolves with your organization. Get ready for crystal-clear customer views and decision-making superpowers that'll drive growth and create unforgettable fan experiences.
MASTER
DATA
MANAGEMENT
DATA WAREHOUSE
(fully cloud-based)
Welcome to Paciolan iQ
We combine powerful Master Data Management (MDM) and Data Warehouse as a Service (DWaaS) to create a dynamic data ecosystem that evolves with your organization. Get ready for crystal-clear customer views and decision-making superpowers that'll drive growth and create unforgettable fan experiences.
Your steadfast partner in data transformation.
"Every year, poor data quality costs an average of $12.9 million."
- Gartner 2021
Actionable Data is the Solution
Data that is designed to be accessed and used by anyone. Empower everyone to make better decisions.
Data that is accurate, up-to-date, accessible.
Curated with you in mind.
Drive revenue.
By improving targeting, outreach, personalization, service, forecasting, event-day operations.
Move faster, see clearer, and compete smarter with Paciolan iQ. You don't have to do it alone.
Empower everyone to make better decisions.
Marketer
PROPENSITY SCORES
GOLDEN RECORD
Sales Rep
MASTER
DATA
MANAGEMENT
DATA WAREHOUSE
(fully cloud-based)
CUSTOM INSIGHTS
IQ TEAM
Let's Start with a Clear View of the Fan/Patron
Problem: Duplicate records make it harder to find, understand, and serve the real person.
Solution: MDM Process surfaces the golden record, the most accurate and up-to-date information in Salesforce
Clean Data
Data Warehouse
Data
Visualization
Analyst
PAC MDM
Your data, cleaned and ready to go. Our configurable system keeps everything transparent.
Snowflake
Quick, secure access to all your data working together in the cloud. Built for speed and security.
Tableau
Best-in-class, mobile-friendly custom dashboards. Let your data tell its story.
iQ Team
Think of us as your teammates. Regular check-ins, expert guidance, and the extra hands to help you succeed.
Sales Rep
Marketer
MASTER
DATA
MANAGEMENT
DATA WAREHOUSE
(fully cloud-based)
PROPENSITY SCORES
GOLDEN RECORD
Turn fragmented customer data into a single, definitive profile in your CRM. This 360-degree view evolves with your customers, from ticket purchases to donations, giving you a clear understanding of their journey.
Take your crystal ball to the next level. We analyze customer behavior to predict future actions, helping you spot prime opportunities for upsells and personalized engagement. Don't just keep up, stay one step ahead.
GOLDEN RECORD
PROPENSITY SCORES
12%
Account Reduction
After MDM
58K
12%
60K
16%
294K
55K
408K
453K
Purdue
Nebraska
NCSU
Impact
> 13% average account reduction in Salesforce
CUSTOM INSIGHTS
MASTER
DATA
MANAGEMENT
DATA WAREHOUSE
(fully cloud-based)
Data Analytics
& Operations
Fundraising Officer
Ticket Manager
IQ TEAM
Turn raw data into pure gold with custom analytics. We craft dashboards that bring your data to life, giving every department the precise insights they need to shine. Whether you're optimizing ticket sales or boosting donations, we've got your back.
CUSTOM INSIGHTS
Meet your new dream team! Let us become an extension of your crew, providing top-notch consulting from day one. We're not just service providers; we're your dedicated partners in data success, ensuring you squeeze every drop of value from your investment.
IQ TEAM
"MDM consolidates all the information and prevents it from being scattered across multiple accounts, ultimately streamlining our marketing efforts and saving our sales team time by having it all in one account."
- Brian Fordyce, Assistant AD, Purdue University
Custom Insights
Build your own data command & control center.
ACCESS TO YOUR DATA WAREHOUSE
Fast & secure, with well documented data structure
USE ADDITIONAL 3RD PARTY DATA SOURCES
E.g. merchandise, concessions
VISUAL CRUCIAL INFORMATION
Leverage best-in-class BI tools
COLLABORATIVE SOLUTION
Transparent, not a black box
Meet the iQ Team
Let us help you build, analyze, scale, and thrive.
We have live data analytics, ticketing, college athletics, & customer service.
Combined 25+ years of experience.
Alison
McLaughlin
Shaun
Vetrovec
Keeley
Hay-Moran
Josh
MacMillan
Austin
Melhart
Robbie
Smith
Our Team is Your Team
You get more than just data. We help you make the most of your data and create the right solution for you. Our team brings decades of combined experience across live data analytics, ticketing, college athletics, & customer service.
The Paciolan Difference
YOUR DATA STAYS IN THE WAREHOUSE
No shuffling data around, no hassles - just how it should be.
WE ARE LIVE EVENT PROS
Decades of event know-how, right in your corner.
NOT A BLACK BOX
Custom built for you, we flex to fit what you need.
ONE COMPREHENSIVE SOLUTION
All your needs covered, it's that straight forward.
"Paciolan understands our data and speaks our language. It made every step a lot easier and more efficient."
- Rachel Myers, Director of Ticket Sales & Service, Michigan Athletics
"All this work is leading to a significantly improved experience."
- Paul Carenen, Director of Ticket Operations, Purdue University
Investigate Paciolan iQ
In the world of data, more is more! With Learfield's Fanbase and other data sources like it, We supercharge your customer profiles with extra insights and propensity scores, creating a virtuous cycle of increasingly valuable information. The result? You'll know your fans better than they know themselves, making predictions so accurate they'll seem like magic.
STARTING OFF RIGHT
We begin with a data audit and validation, align on your key priorities, and ensure your team has the tools succeed.
INSIGHTS MADE FOR YOU
Custom dashboards, reports, heat maps, and more all at your fingertips, designed to transform your data into actionable insights.
CHECK-INS THAT MATTER
We don't just drop off data and disappear. Regular meetings with our expert analysts to discuss opportunities and growth strategy.
TAP INTO A COMMUNITY
Be part of a powerful network where like-minded individuals share best practices and bring ideas to life.
MASTER
DATA
MANAGEMENT
DATA WAREHOUSE
(fully cloud-based)
Data Analytics
& Operations
Fundraising Officer
Ticket Manager
CUSTOM INSIGHTS
IQ TEAM
Sales Rep
PROPENSITY SCORES
GOLDEN RECORD
Marketer
MASTER
DATA
MANAGEMENT
DATA WAREHOUSE
(fully cloud-based)
CUSTOM INSIGHTS
IQ TEAM
Sales Rep
PROPENSITY SCORES
GOLDEN RECORD
Marketer
Synergy. Insight. Impact.
Contact us to learn how Paciolan iQ can work for you.
Poor data quality costs:
$13M
The Cost of Frustrating Data
• Operational inefficiencies, lower productivity
• Lack of confidence to make decisions
• Reputational Damage
• Poor Patron / Fan Experience
• All Contribute to Lost Revenue
Insight
The MDM process surfaces actionable data in Salesforce to help you drive results.
DATALAKE
- Data stays at the source
- Native, rule-based configurable
MASTER DATA MANAGEMENT
- Create & maintain a single source of truth
- Determine the Golden Record
- Ongoing daily maintenance
ACTIONABLE DATA
- Data stays at the source
- Native, rule-based configurable
IDENTIFY OPPORTUNITIES
- Propensity Scores view in Salesforce
- Append additional data sources for a deeper view of the fan/patron
IMPROVE RESULTS
- More precise messages
- Quality engagement, better service, happier fan/patron
Propensity Scoring
Improve Return on Effort
Provides additional clarity inside the account
- Increase relevance
- Improve timeliness
- Personalize messages
- Find opportunities
MULTIPLE FACTORS INFLUENCING SCORES
- Household Income
- Contribution to Other Causes
- Age
- Gender
Plus More!
The Cost of Frustrating Data
1
Operational inefficiencies, lower productivity
2
Lack of confidence to make decisions
3
Reputational Damage
4
Poor Patron / Fan Experience
5
All Contribute to Lost Revenue
Empower everyone to make better decisions.
MASTER
DATA
MANAGEMENT
DATA WAREHOUSE
(fully cloud-based)
Marketer
Sales Rep
PROPENSITY SCORES
GOLDEN RECORD
CUSTOM INSIGHTS
IQ TEAM
MASTER
DATA
MANAGEMENT
DATA WAREHOUSE
(fully cloud-based)
Marketer
Sales Rep
PROPENSITY SCORES
GOLDEN RECORD
CUSTOM INSIGHTS
IQ TEAM