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Our eCommerce solution allows your customers to buy tickets from your best available inventory any time through a custom-branded website.Your customers leverage interactive seat maps to pick their own seats, which increases conversions and sales while offering an intuitive buying experience.

  • Drive ticketing and fund development revenues
  • Enhance customer service and satisfaction
  • Enable customers to easily find and purchase tickets from their mobile device
  • Lower costs and increase operational efficiency


Ballena offers unique sales and marketing tools for sports teams, venue owner/operators. Ballena's Seats3D product is the market leader in sports venue 3D visualization. Ballena Technologies creates realistic seating visuals to improve the on-line ticketing experience by familiarizing potential customers with a facility, creating excitement, sales and customer satisfaction.

Ballena's innovative Seat Relocation Management System (SRMS) was designed to manage the re-seating of an existing venue, migration into a new one, or as a seat upgrade process. Ticket account holders are able to preview individual seat availability online and make their selections in priority order from the convenience of their home or office. The SRMS reduces the burden on both customers and staff, saving valuable time, money and resources.

The SRMS utilizes Seats3D seat views to inform customers of best options and the back end system allows for complete control over accounts, availability, and activity, reporting and exporting to any ticketing system. Each seat relocation is a unique event specific to the rules and preferences of our partners and the SRMS was developed with this flexibility in mind. The Seat Upgrade System has proven to be both a convenience for account holders and a revenue generator for our clients.

Mobile Commerce

Mobile consumption outpaces desktop, and ensuring that mobile commerce is intuitive, easy to manage and efficient is critically important. With the mobile ticket purchase process, customers enjoy innovative features designed specifically to create a more seamless experience while searching for and purchasing tickets to events via a mobile phone.

The optimized mobile purchase flow includes enhanced event information, a sliding price scale, dynamic venue maps, digital view from seat images to provide fans with an exceptional mobile experience.