From Opening Night to Season Subscriber: Creating Encore-Worthy Patron Relationships

In this session, we'll walk through the full patron lifecycle, including campaigns that drive the initial sale (cart/web), post-purchase and upsell opportunities, KBYGs, post-event surveys and follow-up communications, attendance tracking and segmentation, and the reporting used to measure engagement, retention, and subscription growth - all tied to converting single-event patrons to subscribers.

While this LCS will primarily showcase examples from the performing arts, any marketing automation client will find value!