Lynch brings over 25 years of experience in ticketing, strategy, and digital transformation; most recently as the EVP of Enterprise & Revenue at Ticketmaster.

While at Ticketmaster, Lynch oversaw core ticketing systems, client tools, and critical client revenue services, including analytics, marketing, and pricing solutions. Lynch also led technology and operational innovations, including the first league-wide open digital ticketing system with the NFL, securing tickets to prevent fraud, and building dynamic pricing tools and capabilities. Additionally, Lynch oversaw strategic initiatives and successful partnerships with top-tier teams, leagues, and venues spanning multiple genres, including sports, performing arts, and concerts.

Earlier in his career, Lynch was a strategic consultant with McKinsey & Company and held brand and revenue leadership roles at Beam Suntory.

Brendan holds an MBA from the NYU Stern School of Business and a BS in Mechanical Engineering from Penn State.