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Our leadership team is driven by the goal of keeping you as a customer for life.

With rich experience and knowledge plus a vision of driving revenue and enhancing the customer experience, our leadership is passionate about serving our clients.

Deana Barnes


As President of Paciolan, Deana manages the direction and vision for the company, including client satisfaction, retention, and direction of all products, services, and solutions. She has cultivated an inclusive and supportive corporate culture at Paciolan, encouraging employee growth and development. 

Before being named President at Paciolan, Deana served as Paciolan's Chief Operating Officer. Deana has been instrumental in driving growth and spearheading numerous successful initiatives. Her leadership of key client-facing teams and strategic partnerships have helped drive success for Paciolan. Barnes was recently named a Sports Business Journal 2023 Game Changer.

Deana began her career at Paciolan in 2003 as a business analyst, later transitioning to and leading the Client Partner team. Before joining Paciolan, Deana held roles at Autobytel and Verizon. Deana holds an MBA from Chapman University and an undergraduate degree in Accounting & Finance from the University of San Francisco.

Keith White

Chief Product & Technology Officer

As Chief Product & Technology Officer, Keith brings strategic vision coupled with a diverse set of abilities that he is using to drive the product transformation for Paciolan and our customers. With more than 25 years as a technologist, including 11 years in the ticketing industry, Keith oversees product management, product development, design, engineering and quality assurance. He specializes in developing industry-leading technology, including native mobile experiences and moving to cloud-based solutions. Previously, Keith built product teams and led more than 250 people across multiple offices as Sr. VP of Engineering at Ticketmaster. Keith studied Information and Computer Sciences at University of California, Irvine.

Kim Boren

Chief Financial Officer

As Chief Financial Officer, Kimberly leads all finance and accounting teams, serving as the financial liaison with Learfield. As CFO, She guides forecasting and budgeting for the company and oversees Paciolan's legal team to manage contracts and compliance. Before joining Paciolan, she served as CFO at AutoWeb, a company where she held several roles with an increasing level of responsibility over her 10-year history. Kim has also held high-level financial management positions with Experian, Honeywell International, and Shepherd Packaging & Container. She is a University of California, Santa Barbara alumna and earned her MBA in Finance from the Marshall School of Business at University of Southern California.

Craig Ricks

Chief Marketing Officer

As Chief Marketing Officer, Craig oversees all corporate marketing initiatives including strategic marketing programs, client marketing, conferences, public relations, branding and advertising. Craig leads a team that offers digital services designed to help clients of all genres better engage fans and increase revenue. Prior to joining Paciolan more than 15 years ago, he worked as Marketing Manager for Vivendi, BatchMaster Software, and Duracell. Craig earned his bachelor’s degree in Marketing from Michigan State University and his MBA from San Diego State University.

Christian Lewis

Chief Revenue Officer

As Chief Revenue Officer at Paciolan, Christian will lead business development efforts, create revenue generation programs, build strategic partnerships, and grow the Paciolan client community. Christian’s live entertainment career has spanned more than 15 years, including leadership roles at Terrapin Sports Marketing at the University of Maryland, CBS College Sports Properties, and Cardinal Sports Properties at Stanford. He received a bachelor’s degree in Marketing from the University of Maryland.