A study of 10 live event advertisers comparing video and non-video campaigns to measure the impact on CPA, ROAS, CTR, and Engagement Rate. The findings highlight how video content can drive stronger engagement and more efficient ticket sales performance.

The off-season may feel quieter, but for marketers, it’s often one of the most important times of the year. Summer creates an opportunity to step back, evaluate what worked, and build the foundation for a stronger season ahead. From cleaning up data and reviewing past performance to refining automation and planning fan/patron communications, the work done now can make a major impact once demand and campaign volume pick back up. Here are six areas to focus on this summer to he

Use the summer to grow your database. Try out new segments, winback past buyers, prep for the busy season

A 22-day, multi-touch automation campaign reactivated dormant patrons, generated a click rate over 4X the performing arts benchmark, and required zero incremental ad spend. Results at a Glance METRIC RESULT Lapsed patrons targeted 22,669 Opens | Open Rate (vs. 11% benchmark) 2,403 | 10.6% Clickthroughs | CTR (vs. 0.9% benchmark) 848 | 3.8% Tickets purchased 1,066 Influenced revenue $77,761 Incremental ad spend $0 The Client The Civic Center Music Hall is a multi-theatre perf

Stadiums are no longer just about high scoring offenses, tough defenses, and fan experiences. They now are key assets that bring in additional revenue to the ever-changing landscape that is college athletics.

Turning on Eloqua’s Predictive AI features is the first step toward a smarter marketing strategy. While the AI works in the background to collect data, the true value lies in how you interpret the results. Our marketing automation team recently attended an Oracle University session that deep dived into Eloqua’s Predictive AI dashboards. Here are a couple of takeaways that can help shape your strategy when using these tools: Send Time Optimization (STO): Data Driven Delivery

The Email Engagement Dashboard gives you a clear view of what emails have been sent and how audiences have responded so you can move from guessing to optimizing with confidence.

The holiday season brings major opportunities to boost engagement, increase sales, and connect with fans and patrons before the new year! Before launching your Black Friday, Cyber Monday, or holiday promotions, make sure your audience targeting is dialed in. We recommend building segments that focus on recent engagement and expressed interest. Start by including fans or patrons who have clicked on previous sale or special offer emails within the past year, as well as anyone w

Announcing a sold-out game is the ultimate high-five. But for us in digital advertising? The job isn't quite done. When the official call comes to turn off the ads, we always say, "it's a good problem to have!" So how do we pivot our strategy to move secondary seats and guarantee those fans actually show up? We're diving into digital ad examples from your peers for what to do after the sellout announcement, so you can score big on every single seat.

Every new account from a ticket transfer could be your next patron or subscriber. Yet many venues are overlooking this powerful opportunity.

The hiring of a new head coach brings about a lot of excitement to a program, but with that excitement also comes massive opportunity as a department to increase revenue, generate new leads, tap into new markets and grow your database. Here are some of the things you should look to do to capitalize on the momentum of a new Head Coach.

Learn how athletic departments, performing arts venues, and entertainment organizations can jumpstart demand when organic interest lags. Actionable strategies, real examples, and insights from Paciolan’s digital team.

Push notifications cut through the noise, hitting the lock screen in real time with urgency and impact like no other channel can deliver....

One of the most important W's of a digital ad campaign is WHERE you will serve the ads. Typically that's in your immediate location, layered with interests or demos (WHO). But sometimes it's not! Sometimes, targeting different locations at strategic times (WHEN) can expand your target to reach audiences you might have missed in your initial campaign. Let's take a look at some different geo-targeting strategies to expand your WHERE.

Venue Maps brings visual clarity to your event performance by overlaying seat-level sales and attendance data directly onto your venue layout to show you what's selling, what's not, and where your best opportunities lie.

Learn more about Lead Generation campaign best practices & strategies.

AI in Oracle Eloqua is here, and it’s ready to elevate your email marketing strategy. Whether you're a PAC Mail or Marketing Automation...

A successful digital marketing campaign goes beyond simply activating ads and hoping for the best. It demands meticulous planning and thoughtful execution to maximize your return on investment. The following key questions are crucial for marketers to consider before initiating a campaign.

Send targeted SIDEARM mobile app push notifications directly from within Oracle Eloqua!

Hit play on your next successful digital marketing campaign: Spotify Ads!