PAC io Maps makes big strides on the efficiency front by eliminating the need for copy cases by allowing clients to easily copy existing PYO maps.

Postseason Momentum Giving Campaign Capitalizing on excitement, North Texas launched 2026 football deposits with a special incentive for a ticket reward for their final home game of the season. This will help move inventory for a game that is historically harder to sell, and provide reward for getting deposits in early.  In conjunction, they also launched an automated follow up after a deposit was made to push a gift ask to the new Green Lights Fund to help student-athlete s

New Head Coach Branding Virginia Tech launched a full branding update around their 2026 ticket campaign as well as incorporating a giving campaign utilizing Vozzi as a messaging awareness. For more information, please reach out to your Client Partner and/or Marketing Automation Specialist. Push Notification Education Michigan created a webpage dedicated to drive consumers for push notification enablement education.  As Michigan drives all ticket holders to their mobile app,

Postseason Ticketing Communication The 12th Man Foundation has been rolling out various timelines surrounding College Football postseason scenarios, and created this Eloqua landing page incorporating all scenarios, timelines, and FAQs regarding donors and season ticket holders information. For more information, please reach out to your Marketing Automation Specialist and/or Client Partner. Bye Week Ticketing Sales Campaign The Mustangs took a different approach to their Bye

The purchasing journey doesn't need to end when the ticketing transaction does. In fact, it's just beginning.

Add-On Variety Offers Harvard offers a variety of merchandise add-on opportunities across multiple sports, including a Teddy Bear add-on for their annual Teddy Bear Toss game. For more information, please reach out to your eCommerce Operations Specialist and/or Client Partner. Student Ticketing Digital Campaign DePaul University uses social media and PAC Live add ons to drive students to their games. Social media post walks students through the purchase flow and offers FREE b

Sell Out Communication Using several best practices, Rutgers is promoting the SeatGeek partnership to earn extra revenue with their sold out volleyball game vs. Nebraska. These best practices include: - Emails - PAC Live Messaging - Social Media - Press Releases For more information, please reach out to your Client Partner and/or Marketing Automation Specialist. Bowl Bound Interest Form After gaining their 6th win, North Texas began promoting an interest form to capitalize on

Fall Donor Acquisition As the football season starts to heat up, the Terrapin Club launched their Fall Acquisition Campaign with the goal of bringing in new donors to support Maryland Athletics. The campaign is focused on reaching individuals who have shown an affinity for Maryland Athletics across all sports or have engaged with athletic pages, as well as audiences with a demonstrated interest in philanthropy and causes within a 50-mile radius of College Park. In addition, w

In-Season Football Campaign Tiger Athletic Foundation’s in-season football campaign is designed to drive donations by engaging both a targeted donor list and fans within a 3-mile radius of Tiger Stadium. Our messaging leverages school pride and a sense of urgency to inspire supporters to act and amplify their impact on LSU Athletics. Each week leading up to game day, we rotate between the general Team TAF creative and matchup-specific visuals, ensuring fans receive timely, re

Post-Event Thank You & Re-Engagement Texas Tech sends automated “Thank You for Attending” emails following Football, Soccer, and Volleyball games. These emails are delivered the day after a fan attends a game and include links to purchase additional tickets, exclusive offers, promo codes, and details about upcoming events. The campaign specifically targets fans who have not yet purchased tickets for future games. For more information, please reach out to your Marketing Automa

BUY Week Deals The Terrapins released a week of deals over their football buy week and used the weekend to make one last push for all offers.  For the week, they generated an extra $10K in incremental revenue for emails alone on these offers.  For more information, please reach out to your Client Partner. Sellout Tracking & Engagement Houston worked with SIDEARM to create a splash page when visiting UHCougars.com to track towards selling out their next home game vs. Texas Te

Steve Krug argued in "Don't Make Me Think”, a guide for web usability, that people don't want more choices. They want the right choices. In the quest to maximize AOV (average order value) and grow revenue it can be tempting to pack in as many cross-sell add-ons to a cart as possible.

Push notifications cut through the noise, hitting the lock screen in real time with urgency and impact like no other channel can deliver....

Digital Access Pass Launch Louisiana Tech is utilizing the Digital Access Pass for student ticketing this year. They sent an email promoting the download of the pass along with information about their student rewards program, the Blue Bloods, ahead of their first ticketed event.  For more information, please reach out to your Client Partner. Limited Inventory Ballena Selection Auburn experienced extremely high demand and limited inventory, resulting in the sell-out of season

App Engagement & Push Notification Implementation Kansas State University sent a targeted email promoting its official athletics app, which achieved a 16% open rate and resulted in 3,783 new downloads. The email included step-by-step instructions for fans on how to download the app and enable push notifications. Through these push notifications via Eloqua, fans were reminded to add their tickets to their mobile wallets, encouraged season ticket holders to load their full seas

Fundraising & Athlete Revenue Share Campaign In conjunction with the House Settlement, North Texas has introduced a new fund called The Green Lights Fund, designed to support revenue-sharing initiatives for student-athletes directly. Donors to the Mean Green Athletic Fund now have three main priorities for their contributions: Revenue Sharing Scholarship Fund Capital Projects. This information has been communicated through a dedicated SIDEARM landing page hosted on their mai

It’s time for renewals and you start at the top of the season ticket holder list only to find multiple accounts for that fan. Are they the same person or is this multiple people with the same name?

Michigan's success story proves that when different departments like marketing and ticketing break down silos and work from shared, actionable insights, they unlock data's true potential to drive revenue growth and fan engagement.

Gift Acknowledgement Automation The Bushnell implemented an automated thank you campaign to acknowledge new Annual Fund gifts.   For more information, please reach out to your Marketing Automation Specialist. Per Seat Model Ballena Implementation The University of Maryland implemented a per-seat contribution model that included a full reseat to their men's basketball arena, along with adding a parking selection to the Ballena site.  With over 1,600 unique fans accessing the s

Sold-Out Email Campaign Michigan sold out of their single game football inventory through their donor presales, so for the morning of their previously communicated public sale, they sent an email notifying fans of the sellouts, driving fans to SeatGeek. They also used this opportunity to sell an in-game premium experience that requires a game ticket, and still emphasized purchasing through SeatGeek to obtain a game ticket. For more information, please reach out to your Market