Father's Day Promotion WestCoast Entertainment ran a 20% off Father's Day promotion across their next two Broadway engagements, Clue and Monty Python's Spamalot. Both shows reach well beyond the traditional Broadway patron (female, 35+) — making them a natural fit for a gift-driven occasion like Father's Day. Meta drove 72% of total promotion revenue, generating 65 conversions and more than $11K split between the two titles, for a final return on ad spend of $13.48. Why it

Sponsorship Visibility on PAC Live Toledo utilized PAC hosted images to add sponsor logos for their 2026 Football games. For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager. Premium Game Flash Sale Strategy In anticipation for one of the premier games on the football schedule, USC ran a 2-day flash sale campaign on Meta to promote single game tickets for the game against Ohio State. This is the only time where thi

Excellence Fund Digital Campaign Oklahoma State's official athletics donor organization launched a digital advertising campaign promoting the Athletics Excellence Fund, supporting revenue sharing, scholarships, facilities, and the full student-athlete experience. We launched a Meta campaign targeting Cowboy and Cowgirl fans across Facebook and Instagram using a multi-audience approach retargeting existing POSSE website visitors, CRM-backed lookalike audiences, social engagem

Recurring Giving Activation The University of Houston launched a celebration campaign of 80 years of Houston Athletics, and implemented the new Recurring Giving feature as part of the campaign. They drove patrons directly from a SIDEARM splash page when visiting uhcougars.com that directs customers directly with an $80 recurring option pre-populated to simplify the donation flow. For more information, please reach out to your Client Partner and/or eCommerce Operations Specia

Digital Access Pass via My Account North Carolina enhanced their student game day experience by making the digital access pass available for download via the My Account page, meaning pass holders no longer needed to search for an email or request a reissue to download their pass for the year. For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager. Ballena Subscription Renewal Process The Fabulous Fox successfully laun

Mother's Day Campaign Festival of Arts used a targeted multi-step Mother's Day campaign in Eloqua to reach non-purchasers for the 2026 Pageant of the Masters season. Fine art imagery paired with the headline "She's A Work of Art — Treat Her Like One" directly connected the live art experience to the holiday's sentiment. The final send split to serve a fresh version to non-openers, maximizing reach across the full audience. A clean 15% discount offer with a clear expiration da

Season Ticket Change Request Landing Page + Form West Coast Entertainment launched a personalized landing page with an embedded Eloqua form, allowing subscribers to view their current season ticket details and submit change or upgrade requests in one streamlined experience. Pre-populated subscriber details including performance date/time, seats, bill plan, price level, and account information, make it easy for patrons to review their package and submit updates in one place. R

Student On Sale with all PAC Live Tools Purdue put their athletics season tickets on sale, the "Boarding Pass" for the 2026-27 athletics year. As part of the process, Purdue implemented various new tools in PAC Live, including forms messages, add-on for the Ross Ade Brigade membership, and Apple / Google Pay to drive an easy shopping experience. In the first 3 weeks of being on sale, Purdue has sold 28% of season tickets with at least 1 add-on, and has seen 36% of transactio

Recent Grad Ticket Offering The Hokies launched the Recent Grad Ticket Package offering for this fall's 2026 football season, offering a season ticket option at the student ticket price, which includes a Hokie Club per seat gift. In the first week of being live, Virginia Tech has sold 110 season tickets to 77 different recent grads. For more information, please reach out to your Client Partner. Donation Add-On for Waitlists Texas launches waitlist at the end of each season t

Subscription Renewal Confirmation & Thank You Popejoy Presents implemented an automated subscription renewal confirmation email sent the day after purchase. The email uses the Personalization Manager app to populate key account details such as subscriber name, account number, and total paid amount, providing patrons with a clear and branded confirmation of their renewal, along with important information. For more information, please reach out to your Marketing Automation Spec

Rep Goals Salesforce Dashboard The University of Louisiana at Lafayette (ULL) has implemented a custom Rep Goals object in Salesforce to effectively track and manage donation efforts. At the start of each fiscal year, a record is created for every Donor Representative outlining their annual targets. Through predefined logic, activities such as tasks and opportunities are automatically associated with these goals as reps log their work, leveraging Flows and roll-up summaries

PAC Live Bill Plan Implementation William & Mary is offering a multi-tiered installment model for season tickets, featuring a Pay in Full option alongside 2-month and 4-month payment plans. By providing clear, transparent schedule, they effectively lower the barrier to entry and provide an option at all budget levels. This approach increases the possibility of conversion by reducing immediate financial friction and build customer trust through disclosure of future payments di

Sponsorship Visibility With basketball season winding down, Fairfield University in pushing single game ticket sales, along with single game sponsorships. To assist with this we added the logo of a local power company who is "powering" both men's and women's games, by adding the company logo to the event list page! For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager. Renewals How-To Materials Northern Arizona creat

Milestone Giving Campaign Following Coach Izzo's record-breaking 750th victory, Spartan Fund launched a dedicated donation page through PAC Live Campaign Pages. They used URL Parameters to direct fans to options of $75, $750, or $7500 donations in honor of the milestone. Donors contributing $ 7,500 received special benefits and incentives. The campaign targeted a specific audience of 14,000 patrons and raised $26,700 from 24 donors. For more information, please reach out to

Engagement Based Email Automation Festival of Arts deployed a multi step email campaign that adjusted follow up messaging based on patron engagement, with contacts receiving different messages depending on whether they engaged or took no action. The campaign targeted past purchasers and lapsed buyers who had engaged previously but had not purchased for the current season. Within a 60 minute reporting window, the campaign influenced approximately $42,700 in ticket revenue with

Postseason Ballena Seat Selection Nebraska utilized the Ballena selection process to allow donors, volleyball season ticket holders, and fans to select their seats and parking for the 1st and 2nd Rounds and Regionals prior to selection show Sunday. Nebraska sold 15k+ items (tickets and parking) through the selection process and collected over $1m through Ballena transactions. Nebraska sold out all 1st and 2nd Round and Regional tickets during the selection process. For more

Donation Officer Tracking In an effort to encourage Donation Officers to log interactions with donors, Nebraska has enhancements it's mobile layout to the needs of the officers. By simplifying the layout, and bringing in only relevant donor information (most importantly photo and lifetime pledge/giving) officers are able to easily look someone up when en route to a seat-visit or in-person meeting. For more information, please reach out to your Salesforce Admin. End of Year

Fan Engagement Campaign Using their student athletes, UConn launched a Meta campaign encouraging loud fan behavior at their upcoming home game against Villanova. For more information, please reach out to your Digital Marketing Specialist. Creative Variety Texas Tech is doing a great job leveraging a variety of creative in their WB Singles campaign. This has helped increase their overall CTR engagement & performance for upcoming Big 12 games. Game-specific graphics are schedu

Women's Basketball Seat Selection TCU added a Women's Basketball seat selection from 2024-25 season success. In turn, TCU sold 182 new season tickets, generating over $17,790 in incremental ticketing revenue, all collected via online payments. For more information, please reach out to your Client Partner. Student Postseason Bill Plan Offer Georgia has set up their Bill Plan for their CFP Quarterfinal Student Request to utilize the PAC Live Bill Plan Comments to highlight t

Holiday Bundles To help generate additional revenue, Wisconsin released 2 holiday bundles and promoted them as a last minute gift idea with the email subject "Still Need a Gift? Badger Tickets Deliver Every Time ❤️". These were creating used item packages to deliver a men's basketball 3-game pack and a women's basketball 2-game pack. For more information, please reach out to your Client Partner. Break Game Creativity The Bears are getting creative during holiday break game