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Fox Theatre Atlanta: Marketing Automation


A header image of the Fox Theatre in Atlanta with the logo overlaid

Membership Options Landing Page

The Fox Theatre developed a landing page using Eloqua to showcase its membership options. A form to express interest is included at the bottom of the page, and all submissions are automatically sent to Salesforce for a sales representative to follow up on. With native Eloqua tracking, the marketing team can also retarget those customers who have viewed the page but have not yet made a purchase, providing them with additional information.

An image with an example of the Fox Theatre membership options landing page

An example of a digital ad from the Fox Theatre highlighting the features

An example of a digital ad from the Fox Theatre with an offer to become a member

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