Announcing a sold-out game is the ultimate high-five. But for us in digital advertising? The job isn't quite done. When the official call comes to turn off the ads, we always say, "it's a good problem to have!" So how do we pivot our strategy to move secondary seats and guarantee those fans actually show up? We're diving into digital ad examples from your peers for what to do after the sellout announcement, so you can score big on every single seat.

One of the most important W's of a digital ad campaign is WHERE you will serve the ads. Typically that's in your immediate location, layered with interests or demos (WHO). But sometimes it's not! Sometimes, targeting different locations at strategic times (WHEN) can expand your target to reach audiences you might have missed in your initial campaign. Let's take a look at some different geo-targeting strategies to expand your WHERE.

Digital marketing campaigns are an effective way to reach the most people in a short time for promotions, driving more ticket sales.