Football Schedule Awareness Campaign Leveraging the Washington State Cougars football schedule release as a key sales moment, we refreshed creative with a “Fridge Schedule” concept that turned each matchup into a visually engaging asset. Prior to the new creative, the campaign drove strong performance of $29 ROAS. For more information, please reach out to your Digital Marketing Specialist. Subscription Renewal Confirmation & Thank You Popejoy Presents implemented an automated season ticket...

Rep Goals Salesforce Dashboard The University of Louisiana at Lafayette (ULL) has implemented a custom Rep Goals  object in Salesforce to effectively track and manage donation efforts. At the start of each fiscal year, a record is created for every Donor Representative outlining their annual targets. Through predefined logic, activities such as tasks and opportunities are automatically associated with these goals as reps log their work, leveraging Flows  and roll-up summaries  to minimize...

PAC Live Bill Plan Implementation William & Mary is offering a multi-tiered installment model for season tickets, featuring a Pay in Full option alongside 2-month and 4-month payment plans. By providing clear, transparent schedule, they effectively lower the barrier to entry and provide an option at all budget levels. This approach increases the possibility of conversion by reducing immediate financial friction and build customer trust through disclosure of future payments directly within the...