For Michigan State Athletics, the most valuable thing a milestone fundraising campaign produces is not always the dollar total. It is the fact that the conversation kept going. Spartan Fund's annual giving team treats every record, rivalry win, and program milestone as a reason to connect with donors.

Touring Broadway theaters live and die by their lineups. In a stacked year with Hamilton, Les Miserables, and The Lion King on the marquee, subscription renewals practically sell themselves. In a year with fewer shows the math gets harder. Theaters have to find ways to keep subscribers engaged when the season itself is doing less of the selling.

A 22-day, multi-touch automation campaign reactivated dormant patrons, generated a click rate over 4X the performing arts benchmark, and required zero incremental ad spend. Results at a Glance METRIC RESULT Lapsed patrons targeted 22,669 Opens | Open Rate (vs. 11% benchmark) 2,403 | 10.6% Clickthroughs | CTR (vs. 0.9% benchmark) 848 | 3.8% Tickets purchased 1,066 Influenced revenue $77,761 Incremental ad spend $0 The Client The Civic Center Music Hall is a multi-theatre perf

WestCoast Entertainment faced a familiar problem: premium Lion King tickets resold at steep markups, with only some of that revenue flowing back to the venue. After activating Open Distribution, verified face-value inventory appeared directly on major resale exchanges — and the results were immediate. Across 11 performances, the venue unlocked $90,924 in new revenue, moved 1,224 tickets, and added 161 first-time buyers to its database.

The City of Lethbridge operates two busy entertainment venues: the Yates Theatre and VisitLethbridge.com Arena, as well as supports a separate City of Lethbridge department, The Galt Museum. Between concert tours, rentals, and theatrical productions from resident companies, New West Theatre, Hurricanes hockey games, and assisting with builds for the Galt Museum events, the Ticket Centre manages more than 170 show builds annually.

The landmark antitrust settlement from House v. NCAA, approved in June 2025, opened the door for universities to share revenue directly with student-athletes for the first time in college sports history. With distributions reaching up to $20.5 million per year, athletic departments around the country were left trying to figure out where this new budget line item was going to come from.

Venues must woo promoters for concerts, shows, and events. They can’t fill seats without content. For promoters, confidence in a venue begins with how quickly and accurately events can be built, tested, and brought to onsale.

“Bark louder” is Louisiana Tech University’s call to their fans to show up and contribute their talents toward the goal of advancing their athletics brand. Prior to partnering with Paciolan, LA Tech (“LAH Tech”, not “EL-AYE Tech”) had multiple challenges to deal with in order to enable this call-to-action for their students, fans, and donors.

The Fisher Center at Belmont University successfully staged the world premiere of "DOLLY: A True Original Musical," a monumental undertaking that involved 49 shows and drew 77,000 attendees from all 50 states. Discover how their partnership with Paciolan ensured a flawless experience, setting a new standard for world-class productions!

Push notifications cut through the noise, hitting the lock screen in real time with urgency and impact like no other channel can deliver....

It’s time for renewals and you start at the top of the season ticket holder list only to find multiple accounts for that fan. Are they the same person or is this multiple people with the same name?

Your fans don't care where they buy their tickets. They just want to know what they're buying. The Visual Confidence Gap 82% of...

Michigan's success story proves that when different departments like marketing and ticketing break down silos and work from shared, actionable insights, they unlock data's true potential to drive revenue growth and fan engagement.

For performing arts venues, the event day patron experience begins well before the moment the curtain rises. The Gogue Performing Arts Center at Auburn University, a 1200-seat facility, understood this and transformed their entry process from a source of stress into a seamless prelude to great performances. The Challenge: Long Lines, Frustrated Patrons, and Stressed Staff Imagine a packed house, minutes before showtime. The anticipation and excitement for the show should be b

The Challenge: Game Day Bottlenecks It's game day at DKR Memorial Stadium or the Moody Center. The energy is electric - as any Texas Athletics event is. Instead of sapping that anticipation and excitement, how do they keep the momentum and energy building during entry? Like many major programs managing massive crowds, they faced the familiar challenges of optimizing gate flow and coordinating ticketing across multiple channels. Third-party brokers brought variety to the tick

Paciolan's official ticket insurance partner—FanShield powered by Protecht—offers a solution that's simple to activate yet creates additional revenue streams while reducing your customer service workload.

See how University of Washington puts their fan data into action with the Affinity Score Dashboard.

The University of Colorado elevates their data game with Paciolan iQ's Dynamic Pricing and Executive Summary Dashboards

Resale isn't just about moving tickets anymore—it's become a rich source of fan data and engagement opportunities.

From record-breaking fundraising to sold-out stadiums, SMU's ACC transition demonstrates bold ambition meets strategic execution.